We are seeking a commercially minded and data-driven Growth Marketing Manager to lead our B2B and corporate marketing efforts. This role will focus on driving customer acquisition and retention through innovative, insight‑led marketing strategies. You will play a pivotal role in scaling our B2B and corporate channels, working closely with the business development/sales, retention and product teams to deliver measurable growth.
Benefits
* Four Free Health Assessments per year for yourself, family or friends
* 50% Off Additional Health Tests
* Life Insurance
* After qualifying period & subject to terms and conditions and/or eligibility.
Responsibilities
* Develop and execute multi‑channel marketing campaigns to attract new B2B corporate clients and strategic partners.
* Identify and test new acquisition channels (e.g., LinkedIn Ads, ABM, webinars, partnerships).
* Collaborate with business development/sales to align marketing efforts with lead generation and conversion goals.
* Optimise the marketing funnel to improve lead quality and reduce acquisition costs, driving efficiencies.
* Design and implement lifecycle marketing strategies to increase client retention and engagement.
* Develop targeted campaigns to upsell and cross‑sell products and services to existing clients.
* Work with the growth and retention team to create onboarding, education, and re‑engagement programs.
* Develop and optimise targeted campaigns to drive proactive uptake of benefits by employees to achieve desired outcomes.
* Own key performance metrics (MQL, SQL and campaign metrics) to report on performance.
* Use data and insights to continuously test, learn, and optimise marketing strategies.
* Leverage CRM and marketing automation tools to segment audiences and personalise communications.
* Collaborate with the content and creative team to develop compelling B2B messaging, content, case studies and thought leadership relevant to all stages of the buying funnel.
* Ensure consistent brand messaging across all touchpoints.
* Work cross‑functionally with business development/sales, growth and retention, clinical and product teams to align on goals and deliverables.
* Effectively manage external agencies and vendors as needed to support marketing activities and campaign execution to ensure best value for Bluecrest.
* Manage one direct report (Marketing Executive) and set clear goals while fostering an environment for development.
* Own reporting and analytics for acquisition and retention campaigns, providing actionable insights on KPIs such as lead quality and conversion rates to inform strategy.
Qualifications
* Extensive B2B marketing experience.
* Marketing experience within a health and wellness setting would be beneficial but is not a must.
* Proven track record in growth marketing, with experience in both acquisition and retention.
* Excellent experience of marketing automation and channel optimisation.
* Strong analytical skills and experience with tools like HubSpot, Google Analytics and LinkedIn Campaign Manager.
* Excellent communication and stakeholder management skills.
* Experience in Account‑Based Marketing (ABM) is desired but not essential.
* All roles at Bluecrest Wellness will require a satisfactory criminal record check as part of the onboarding process.
About Bluecrest
At Bluecrest, we’re more than a health assessment provider – we’re the health intelligence company. Since our founding in 2012, we have been on a mission to make high‑quality, affordable health monitoring accessible to everyone across the UK and Ireland. We serve both individuals and businesses, empowering people to take control of their well‑being through early detection and long‑term health insights. Our purpose is simple yet powerful: to give everyone confidence in their health. By 2028, we aim to be the UK’s leading health intelligence company, delivering vital health insights to over a million people every day. We’re proud to help people live healthier for longer, and we do it by making personal health monitoring easy, affordable and impactful.
EEO Statement
Everyone is Welcome. We are committed to fostering an environment where everyone is treated with dignity and equality, regardless of background, identity or circumstance. Our employment practices are firmly rooted in the principles of diversity, equity and inclusion and all employment decisions are based on merit and role requirements. We believe a diverse workforce drives innovation and strengthens our ability to serve our community with compassion and excellence. We celebrate individuality and encourage every team member to bring their whole self to work – because when people feel they truly belong, they do their best work.
Additional Benefits
* Annual Leave – starting with 23 days, increasing to 25 after one year, and rising by one day each year up to 28 days (depending on contracted hours)
* Company Sick Pay Scheme
* Enhanced Family Leave
* Apprenticeship Schemes
* Career Development Opportunities
* Bluecrest Academy for Aspiring Managers
* Leadership Development Programme
* 24/7 Learning Library – accessible for everyone!
* Salary exchange pension
* Employee Charity Sponsorship Scheme
* Retail and Leisure Discounts
* Home Office Allowance
* Sophos @Home Protection
* Employee Assistance Programme
Join Us
If you believe your skills, experience and enthusiasm could make a real impact here at Bluecrest and you’re looking for a place where you can truly belong, we’d be thrilled to hear from you. Once we’ve reviewed your application, if it feels like a great match, one of our recruitment team members will be in touch for an initial chat. We’re excited to learn more about you!
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