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Franchise hotel - director of sales

Shepperton
IHG Hotels & Resorts
Hotel director
Posted: 25 September
Offer description

Overview

As Director of Sales at the Holiday Inn Shepperton you will lead all commercial sales activities across key market segments including Corporate Transient, MICE, Groups, and Leisure. This is a proactive and client-facing role, responsible for driving top-line revenue, developing strategic sales plans, and cultivating strong client relationships. The Director of Sales will lead a motivated team, including the Groups, Meetings & Events team and the Proactive Sales Manager, to ensure consistent performance and growth across all channels.

What We Need From You


Person Profile

* Proven experience in a senior sales leadership role within the hospitality sector
* Demonstrable success in managing multi-segment sales portfolios, particularly Corporate, MICE, and Group business.
* Strong leadership and people management skills with the ability to inspire and develop a high-performing team.
* Excellent communication, negotiation, and interpersonal skills.
* Highly motivated, proactive, and client-centric approach.
* Knowledge of the local market and strong industry connections is an advantage.


What We Offer

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life. We welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. We are an equal opportunity employer and offer opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. So, join us and you'll become part of our hotel family.

* A dynamic and supportive working environment at one of the region's most established hotels.
* Competitive salary and hotel performance-related bonus
* Opportunities for professional development and career advancement within a leading hotel management company


Responsibilities

* Strategic Sales Leadership: Develop and execute a comprehensive sales strategy across Corporate, MICE, Group, and Leisure; identify new business opportunities; analyse market trends and competitor activity; work with the IHG Key Account Team to maximise opportunities; ensure account production is up to date; develop new and existing accounts for Storyboard; coordinate with marketing for content and social media to promote the hotel; engage with Storyboard strategy (live events, local attractions, event space, weddings, charity events); ensure the hotel commercial plan is actively completed; maintain market position with RGI targets.
* Team Management: Lead, mentor, and motivate the Groups, Meetings & Events team and the Proactive Sales Manager; set clear performance goals, monitor KPIs, and conduct regular performance reviews; foster a collaborative, results-driven culture.
* Client Engagement: Act as the face of the hotel\'s sales operation; build and maintain relationships with key accounts, partners, and event planners; represent the hotel at trade shows and client presentations; manage high-value accounts and key contract negotiations.
* Commercial Execution: Collaborate with Revenue Management, Marketing, and Operations to align sales with business objectives; report on performance, forecast revenue, and drive strategic initiatives; deliver accurate reporting and competitive analysis to stakeholders.


Employment Details

* Seniority level: Director
* Employment type: Full-time
* Job function: Other
* Industry: Hospitality
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