Digital Marketing and Analytics Assistant Fixed Term Contract: 6-9 Months (Maternity Cover) Job Overview: We are seeking a motivated and detail-oriented Digital Marketing and Analytics Assistant to join our marketing team. In this role, you will assist with executing digital marketing strategies while analysing performance data to optimise campaigns and improve overall online presence. We are looking for an individual with an analytical and technical approach to online marketing. Key Responsibilities: Assist with Digital Marketing Campaigns: Support the development and execution of digital marketing campaigns across various platforms, including social media, email marketing and paid ads. Content Optimisation : Assist with optimising content for SEO to improve search rankings Website and Analytics Monitoring: Monitor website performance using tools such as Google Analytics and other analytics platforms. Track key metrics, such as traffic, user behaviour, and conversion rates. Data Analysis and Reporting: Analyse digital marketing campaign results and web traffic data to identify trends, insights, and areas for improvement. Assist in monthly performance reports. Support SEO Efforts: Aid in SEO tasks, such as keyword research, on-page optimisation, and competitive analysis, to enhance the site’s organic search presence. Social Media Management : Assist in managing social media communities and analysing social media performance. Competitor Research: Conduct research on competitors' online presence and strategies, identifying opportunities for optimisation and differentiation. Collaborate with Cross-Functional Teams: Work closely with the marketing, sales, and design teams to ensure a cohesive digital marketing approach and maximise campaign effectiveness.