We are seeking a highly motivated SEO Specialist who understands both the technical and content-driven aspects of SEO. The right candidate will go beyond keyword rankings to truly understand what Staylovers does, who we serve, and how people search for travel information online. You’ll play a key role in growing our organic visibility, ensuring that families searching for inspiration and guidance discover Staylovers as their go-to travel companion. Responsibilities Develop and execute a tailored SEO strategy aligned with Staylovers’ mission and audience. Conduct keyword research focused on family travel topics, long-tail search queries, and emerging trends. Optimise on-page elements including metadata, headings, internal linking, and content structure. Work with the editorial team to ensure blog posts, travel guides, and resources are SEO-friendly without losing authenticity. Implement technical SEO improvements (site speed, crawlability, structured data, indexing). Monitor and report on SEO performance metrics, providing actionable insights. Stay current with Google algorithm updates and SEO best practices, adapting strategy as needed. Identify opportunities for content partnerships, link-building, and brand visibility within the family travel niche. Requirements Proven experience as an SEO Specialist or similar role. Strong understanding of SEO tools (e.g., SEMrush, Ahrefs, Google Search Console, Screaming Frog). Knowledge of WordPress SEO best practices. Demonstrated ability to grow organic traffic in a content-driven environment. Excellent research and analytical skills, with a detail-oriented mindset. Ability to translate SEO insights into family-focused content strategies. Strong communication skills and ability to collaborate with writers and editors. Bonus: Experience in travel, parenting, or lifestyle niches.