Our web analytics team is a rapidly expanding part of our business We partner closely with both Google, Adobe, Optimizely and VWO within the website testing and personalisation field.
You will play a key role in driving the strategy that underpins our clients' optimisation programmes and will combine web analytics, data science, user research, UX, competitor analysis and consumer psychology to develop data-led approaches that help our clients make their websites more successful.
We use A/B and multi-variant testing to understand the impact of our recommendations, and you will work collaboratively with internal and external teams to ensure the learnings identified more widely benefit the client.
As this is a senior role, you will drive thought-leadership within the team and help to develop internal processes and more junior colleagues. The latter of these may be in a direct line management capacity and/or through coaching members of the client teams you lead.
Responsibilities
* Working within the development and project team to provide technical development skills for Adobe Campaign, Salesforce and other CRM platforms
* Support CRM implementations, provide post implementation guidance and ongoing support to clients
* Implement designs and configurations within CRM platforms
* Contribute to best practice to manage performance and scalability
* Diagnose and solve technical problems related to CRM platform use
* Ensures the quality of work being produced is off the highest standard
* Estimating and the accuracy of development estimates
* Work with client stakeholders to understand campaign marketing requirements and translation into Adobe Campaign technical solutions
* Architect, configure, administer, and operate CRM systems
* Work with client stakeholders to understand requirements and translation into technical solutions
Qualifications
* Previous experience with A/B testing programs (and any associated software Target, Optimize, Optimizely, VWO etc.)
* Previous experience with Web Analytics (Google / Adobe Analytics)
* Good communication skills and the ability to manage multiple client stakeholders of varying seniority and technical knowledge are crucial
* An understanding of various methods for visualising analysis and presenting data in a way that can be easily consumed by less technical staff.
* Ability to turn insight into actionable recommendations for your client
* Ability to manage multiple projects, prioritize responsibilities and organise resourcing
* Ability to work efficiently in a fast-pace environment
* High level of accuracy and attention to detail
* Web development skills are a plus (HTML, CSS, JavaScript/jQuery), particularly in the context of A/B testing
* Previous team member mentoring/management experience
* Strategic thinking