Digital Account Manager – Job Description
This role would be best suited to someone who is either currently an Account Executive looking to progress or an Account Manager looking for a new challenge
Supporting the Digital team, you will be one of the main points of contact for our digital only clients, leading digital marketing projects from concept to execution, with a particular focus on working in collaboration with the Digital Account Director and Digital Account Manager on a large multi-market digital loyalty campaign for a global client.
This is a temporary/contractual position to span the project duration of 6 months, with the possibility of extending this to a permanent role, subject to business growth within digital.
As a Digital Account Manager, you’ll have solid experience in marketing with a customer service approach. You should also have a clear idea of how digital marketing adds value to company strategy and performance.
Ultimately, you should be able to contribute to the agency’s business growth through creating and maintaining long-term client relationships, identifying opportunities and developing account revenue.
The salary is up to £35k DOE.
Responsibilities
•Build trust and strong connections, maintaining frequent contact with your assigned clients
•Act as the point of contact for clients for digital matters, addressing client queries effectively and in a timely manner
•In conjunction with the Digital Director and Digital Account Director, help deliver digital strategies for your assigned clients, considering their specific requirements and anticipating their needs
•Suggest, design and implement digital projects to increase customer ROI
•Work with the broader agency and in-house studio and development teams in briefing, managing and delivering clients digital work
•Take ownership of timelines, budgets and quality control, ensuring every project meets the clients expectations
•Monitor all stages of campaigns and projects to ensure they run smoothly, on time and remain on budget
•Monitor and identify scope creep to ensure any additional requirements are clearly highlighted to the client in advance with timescales and costs
•QA testing of all work is completed prior to submitting to clients for approval
•Schedule and participate in regular project status meetings with assigned clients
•Report on web performance metrics
•Present digital work and marketing reports to clients, taking feedback and liaising with the internal teams at Cheeky where necessary
•Analyse digital campaign success
•Stay up-to-date with digital technology trends
Essential requirements
•Proven work experience as a Digital Account Manager within marketing or digital solutions
•Strong project management skills with the ability to manage multiple priorities
•Excellent customer service and account management skills
•Excellent verbal and written communication skills
•Experience of website development projects
Ideal (non-essential) requirements
•Hands on experience with SEO/SEM tools
•Experience of Google and Microsoft Adwords campaigns
•Understanding of affiliate marketing, display (including programmatic), SEO and email marketing
•In-depth understanding of online marketing tools and social media platforms
•Strong analytical skills