Location: London
Salary: A GBP 45,000 : A GBP 60,000+
Role overview
The General Manager is responsible for leading all aspects of a new studio opening, from market activation and pre:sales through to launch and steady:state operations. The role combines commercial leadership, community engagement, people management, and operational excellence to deliver a successful opening and sustainable growth.
Key responsibilities
* Complete onboarding and training for new studio openings.
* Understand studio goals, local demographics, and target audience.
* Develop and present a local marketing and partnership plan for approval.
* Coordinate social media launch plans and community outreach activities.
* Identify local partners, wellness businesses, and influencers to build awareness.
* Provide regular progress updates on marketing and activation activity.
* Execute the agreed local marketing and partnership plan.
* Host events, pop:ups, and partnerships to generate community interest.
* Collect, track, and manage leads and early prospective members.
* Recruit early:stage instructor and community engagement staff.
* Report pre:sales performance, event outcomes, and lead volumes.
* Oversee day:to:day studio operations, scheduling, and client management.
* Manage sales performance, membership retention, and client experience.
* Continue local marketing and community activations to drive growth.
Sales launch and staffing
* Lead lead:follow up, nurture communication, and membership conversion.
* Track pre:sales KPIs and adjust tactics to achieve revenue targets.
* Report daily and weekly pre:sales performance to the Franchise Owner.
* Hire and onboard the instructor team and studio leads.
* Lead daily studio operations during soft:opening classes and events.
* Monitor check:ins, sales transactions, and team performance.
* Gather client and staff feedback and make improvement recommendations.
* Support grand opening marketing and local PR efforts.
* Refine staffing levels and class schedules ahead of the grand opening.
* Maintain daily open communication with the Franchise Owner.
#J-18808-Ljbffr