Job Summary:
Be you, be here, be part of the story!
At The Walt Disney Company, magic is more than just a word; it's a way of life. For a century, we've been inspiring imaginations, celebrating diversity, and bringing families together through our beloved stories, characters, and experiences. From our iconic theme parks and resorts to our groundbreaking films, television shows, interactive media and products, we're dedicated to creating magic that knows no bounds.
This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home (Monday or Friday).
This is a 6m FTC role.
The Supervisor will be responsible for the development of insight driven UK marketing strategies and best in class campaigns for Disney+, at both an overarching brand level and IP specific executions.
The focus, and measurement of success, is to build brand awareness, understanding and
consideration of Disney+, and awareness and excitement of high priority content drops, to help drive, in partnership with the performance & retention teams, sign ups, subscribers and loyalty.
The individual will have day to day responsibility for UK marketing activity, working with the research and insights teams, be the expert on the UK market; audiences & behaviors, the TV & SVOD landscape and broader entertainment industry at large.
The individual will also be expected to work hand in glove with other Disney+ departments including synergy, performance, retention, PR, social and partnerships to help plan integrated strategies.
The Opportunity & Responsibilities
* Create and execute industry leading, insight driven, innovative & effective marketing
* Campaigns for Disney+ at a brand and specific IP level, ensuring they are delivered on time and on budget.
* Manage and be responsible for campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis ensuring learnings and recommendations flow into future activity.
* Day to day management of the media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns.
* Day to day management of our key media partner relationships in the UK, currently Bauer & Lad Bible.
* Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Snr Brand Manager with quarterly financial planning.
* Partner with the Performance, Promotions and Retention teams to ensure media plans are connected and intertwined with their activity.
* Be a key point of contact with the publicity team to ensure we are aligned and maximizing brand and content publicity opportunities.
* Be an expert on attitudes and behaviours of key UK audiences and where and how to connect with them.
* Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage.
* Lead and mentor members of the Marketing team to ensure team is motivated, enthused and excited.
The Experience We Require From You
* Proven Marketing experience
* Ability to formulate, manage high profile, end to end marketing campaigns in the UK
* Previous agency management experience
* Previous budget management experience
* Strong strategic marketing capabilities and implementation skills
* Meticulous organisational skills
* Strong presentation and communication skills
* Excellent stakeholder management skills
* Strong business sense
* Strong strategic marketing capabilities and implementation skill
The Perks
* 25 days annual leave
* Private medical insurance & dental care
* Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
* Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
* Disney+ Subscription
* Excellent parental and guardian leave
* Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
About The Walt Disney Company (EMEA):
Disney EMEA aims to drive growth, innovation and brand affinity across an extremely diverse collection of countries with a team of over 6,000 employees operating in 59 markets with offices in 29 countries.
About The Walt Disney Company:
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA) .
The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world. #J-18808-Ljbffr