This job is with BBC, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
JOB DETAILS JOB BAND: D
CONTRACT TYPE: Attachment/FTC, 12 months
DEPARTMENT: BBC News
LOCATION: Cardiff
PROPOSED SALARY RANGE: £41,200 - £51,500 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
JOB PURPOSE Join BBC News' Growth team to help shape our side-door strategy, i.e. attracting users who don't regularly visit the BBC News website or app by meeting them where they already are-on platforms they use daily like search engines, social media and personalised content feeds. As a Senior Journalist, your focus will initially be on Google Search, Google Discover, YouTube and a variety of different AI experiences, but you may also be asked to use other audience insights, and social data to help ensure our journalism reaches the widest possible audience. This role involves a shift pattern for weekday working, and weekend duties as part of a rota.
WHY JOIN THE TEAM
This role offers the chance to influence BBC News' Search strategy, work with talented colleagues across the newsroom and beyond (e.g. in the Planning, Curation and Metdata teams), and develop your expertise in audience growth initiatives. You will be part of a multidisciplinary Growth team which prides itself on a collaborative, inclusive and respectful team culture.
YOUR KEY RESPONSIBILITIES AND IMPACT
Research, compile and share advice, by monitoring real-time and long-term search trends to identify opportunities for news coverage and advising on optimising editorial output using keyword research and on-page SEO best practices.
Analyse historical search data to inform planning and predict future trends.
Keep up to date with algorithm changes and SEO, AI & platform developments, sharing updates internally.
Support training and development of journalists' SEO skills.
YOUR SKILLS AND EXPERIENCE
ESSENTIAL CRITERIA
Expert understanding of Google Search Console and enterprise SEO tools (e.g., News Dashboard).
Strong experience with data analysis tools (e.g., Piano).
Knowledge of the data available on social media platforms, and a willingness to undertake projects using this data
Clear and effective written and verbal communication skills.
Commitment to a collaborative, respectful and inclusive workplace culture
DESIRED BUT NOT REQUIRED
Experience in training or mentoring colleagues on SEO and digital best practices.
Familiarity with audience segmentation and growth tactics.
Editorial experience and understanding of content production, formats, user needs, and newsroom workflow
If you can bring some of these skills and experience, along with transferable strengths, we'd love to hear from you and encourage you to apply.