Location: Lancashire (Hybrid, 3 days onsite)
About the Company
Our client is a well-established, UK-based manufacturer operating within the consumer goods sector, supplying a broad portfolio of products across both domestic and international markets.
With a long-standing heritage and a diverse product range, the business operates across multiple channels including retail, e-commerce and international distribution. The organisation has experienced significant growth in recent years through both acquisition and organic expansion and continues to invest in its people, infrastructure and brand development.
The marketing function is evolving, with a growing team covering brand, digital, innovation and creative. This role sits at the centre of that transformation, offering the opportunity to shape the future of the creative function within a collaborative and ambitious environment.
The Role
This is a senior leadership position responsible for overseeing the creative function, combining strategic direction with hands‑on delivery.
You will lead a multidisciplinary team and take ownership of the full creative lifecycle, from concept through to final execution. The role requires a balance of creative vision, operational management and commercial awareness, ensuring all outputs align with brand objectives while being delivered efficiently and to a high standard.
Alongside leading the team, you will play a key role in developing internal creative capabilities, improving processes and reducing reliance on external agencies over time.
Key Responsibilities
* Define and deliver creative direction across all brand outputs
* Ensure all work aligns with brand guidelines and maintains high quality standards
* Translate strategic objectives into compelling visual and campaign assets
* Act as the final approver for all creative output
Production & Delivery
* Oversee the full production lifecycle including concept development, shoot execution and post‑production
* Lead photography and video shoots, maintaining creative vision throughout
* Ensure all assets meet technical and broadcast‑ready standards
Operational Management
* Develop and refine creative workflows to improve efficiency and output quality
* Manage project timelines, budgets and resource allocation
* Oversee asset management systems and creative processes
* Manage and develop a team of creative professionals
* Lead recruitment, performance reviews and development planning
* Foster a high‑performing, collaborative team environment
Stakeholder & Cross‑functional Collaboration
* Work closely with brand, digital and marketing teams on campaign delivery
* Build strong relationships across the wider business
* Influence stakeholders and ensure alignment on creative direction
Brand & Campaign Activity
* Lead creative direction for events, campaigns and brand activations
* Oversee delivery across digital, print and motion channels
* Support brand storytelling and consistency across all touchpoints
Key Skills & Experience
* Minimum 7+ years experience in a senior creative or studio management role
* Strong background in creative production across digital, print and motion
* Experience delivering end‑to‑end campaigns (ATL and BTL)
* Proven ability to lead and develop creative teams
* Strong commercial awareness with experience managing budgets and resources
* Excellent stakeholder management and communication skills
* Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
* Experience improving workflows and implementing efficient creative processes
* Knowledge of packaging design and artwork processes is beneficial
* Experience within FMCG or consumer goods environments preferred
* Interest in emerging technologies, including AI tools for creative workflows
Whats on Offer
* Salary of £45,000 - £50,000 depending on experience
* Hybrid working model with flexibility
* Staff discounts and product benefits
* Opportunity to shape and grow a creative function within a scaling business
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