Field Marketing Manager
The Field Marketing Manager is responsible for planning, organizing, and executing programs that generate new prospects and advance existing opportunities for the sales team. The role includes creating marketing campaigns that employ events, digital marketing, and account‑based marketing to generate leads and manage multi‑touch, multi‑dimensional programs that target the addressable market. This is a 12‑month full‑time contractor position.
Responsibilities
* Develop and implement demand creation and pipeline acceleration programs aligned with overall business goals.
* Forecast, measure, analyze, and report on the impact of programs.
* Proactively engage with the direct and business development teams to coordinate, communicate, and optimize the impact of marketing activities.
* Develop and implement target account strategy to support account‑based marketing and selling efforts.
* Communicate and educate the sales team regarding new and planned marketing activities, including global and local programs.
* Communicate with senior leadership on an ongoing basis to ensure successful follow‑through of all qualified opportunities and identify key contacts and titles at target accounts.
* Plan, organize, and execute ABM programs that result in substantial new sales opportunity creation.
* Interface with sales to determine sales enablement needs and work with product marketing to develop tools, programs, and training.
* Develop thoughtful, targeted programs that capture market share and strengthen Sovos’ brand in a fast‑changing market.
* Target segmentation analysis, budgeting and building business cases for new customer acquisition.
* Apply B2B sales cycle knowledge to identify opportunities to maximize demand creation, pipeline contribution, and sales opportunity acceleration.
* Clearly articulate a market‑specific value proposition and tailor it to fit a variety of program requirements.
* Responsible for campaign planning, including detailed 3‑month and 6‑month campaign calendars, and obtaining internal stakeholder buy‑in.
* Event management, including collaboration with the Sovos Event Manager for annual event decisions, prep, feedback collection, and follow‑up coordination.
* Responsible for webinar execution and internal communication with stakeholders.
Qualifications
* BA/BS in business or comparable education plus leadership experience in marketing.
* Five or more years in B2B marketing.
* Three or more years in a leadership role within marketing.
* Proven experience working with sales teams to drive awareness and sales; actual sales experience is highly desirable.
* Ability to demonstrate a track record of success in all key areas of responsibility.
* Highly motivated individual who thrives in a fast‑paced, team environment and adapts readily to changing market and organizational requirements.
* Ability to consistently produce results on time and within budget.
* Ability to align tactical plans with strategies.
* Inbound marketing strategy/execution experience and strong understanding of digital marketing tactics.
* Strong curiosity for new marketing trends and best practices that apply to target markets.
* Account‑Based Marketing and Named account marketing experience.
* Able to market to a range of B2B buyers using a wide variety of offers (e.g., white papers, case studies, webcasts) and delivery mechanisms (email, telephone, direct mail).
* Proven experience with Salesforce.com and Marketo.
Benefits
* An opportunity to work with a global team.
* Bi‑weekly meeting-free days.
* Mentoring programs.
* Globally recognized training and development programs.
* Benefits.
Sovos is an equal opportunity employer committed to providing an environment that celebrates diversity and where equal employment opportunities are available to all applicants and employees. We do not discriminate based on race, color, religions, national origin, age, sex, marital status, physical or mental disability, veteran status, gender identity, sexual orientation, or any other characteristic protected by law. At Sovos, all employees are encouraged to bring their whole selves to work.
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