Job Title: German SpeakingSales and Marketing Manager, DACH (Germany, Austria, Switzerland)
Salary: 40,000 - 45,000 per annum, depending on experience
Contract: Full-Time
Location: Warwick - hybrid working, 2-3 days per week in the office
Our client is a fast-growing, award winning technology company, looking for an experienced Sales & Marketing Manager to take their established DACH business to the next level. This is a senior role for someone who deeply understands the DACH market, has a strong marketing foundation, and can combine strategy with hands-on execution.
You will own regional performance across marketing, sales, and account development, while building and leading a local team over time. You will act as the regional authority on go-to-market strategy, customer behaviour, and cultural nuance, working closely with global Marketing and Sales teams.
This role suits someone who is passionate about marketing research, data-led decision making, and sales activation, and who is comfortable operating even when traditional tracking and attribution are imperfect.
Key Responsibilities:
Regional Strategy & Leadership
Define and own the marketing and sales strategy for the DACH region, aligned with global objectives but tailored to local realities
Act as the senior regional lead, setting priorities, targets, and execution plans across marketing, sales, and account management
Build, manage, and develop a regional team over time, including hiring, coaching, and performance management
Represent the DACH market internally, clearly articulating opportunities, risks, and investment needs.
Marketing Strategy, Research & Execution
Lead market research initiatives to continuously deepen understanding of DACH customer segments, buyer behaviour, and competitive landscape
Translate insights into clear positioning, messaging, and campaign strategies
Localise and optimise all marketing touchpoints, including website content, email campaigns, paid media, video, and offline materials
Work closely with the global Marketing team to adapt and scale campaigns for the DACH region
Develop robust approaches to performance measurement and decision making, even in constrained tracking environments, for example where platforms such as Meta provide limited visibility.
Sales Growth & Account Management
Drive revenue growth across eCommerce and other regional sales channels
Personally manage and grow key accounts and strategic partners
Develop sales activation strategies that connect marketing activity directly to commercial outcomes
Monitor and optimise the full customer journey, from first touch through to repeat purchase and advocacy.
Partnerships, Events & Market Presence
Build and maintain strong relationships with ambassadors, industry partners, influencers, and trade organisations
Identify and lead our client's presence at key DACH trade shows, exhibitions, and industry events
Plan regional content, events, and travel in a structured, commercially focused way
Deliver clear, compelling presentations to partners, distributors, and internal stakeholders on market strategy and performance.
Product Launches (Hardware & Software)
Lead DACH go-to-market planning for new hardware and software product launches
Ensure messaging, positioning, pricing, and channel strategy are optimised for local audiences
Coordinate launch activity across marketing, sales, customer support, and partners
Gather and feedback structured market insights to Product and Leadership teams post-launch.
Reporting & Analysis
Own regional reporting across marketing performance, sales results, pipeline health, and customer insights
Develop clear, actionable reports that inform decision making at both regional and global level
Track competitor activity, pricing, positioning, and product developments.
Essential Skills & Experience:
Extensive experience in senior marketing and sales roles, ideally within the DACH region
Strong marketing background, including marketing research, campaign strategy, and sales activation
Proven experience growing revenue in an established market
Demonstrated ability to lead, build, and scale teams
Deep understanding of DACH cultural, commercial, and business norms
Fluent German with excellent written and spoken English
Highly analytical mindset, comfortable working with imperfect data and drawing clear conclusions
Strong presentation and stakeholder communication skills.
Desirable Skills/Experience:
Experience in hardware, SaaS, tools, construction, landscaping, or adjacent industries
Hands-on experience with eCommerce platforms, CRM systems, and marketing automation tools
Strong understanding of SEO, PPC, CRO, and paid social, including operating in privacy-restricted environments
Experience launching products into European markets
Additional European language skills.
Why Join Us?
The opportunity to work in a dynamic, innovative environment.
Hybrid working arrangements.
A benefits package including: Pension; Comprehensive healthcare through AXA; 24/7 On-line GP support
A share scheme
25 Days Annual Holiday, plus 8 Public Bank Holidays
Enhanced paternal leave
A supportive team culture with regular team events and professional development opportunities
Discount schemes including software services discounts
Free car parking on-site
About Us
We are dedicated to fostering a diverse and inclusive community. In line with our Diversity and Inclusion policy, we welcome applications from all qualified individuals, regardless of age, gender, ethnicity, sexual orientation, or disability. As a Disability Confident Employer, and part of the Nicholas Associates Group, we are committed to supporting candidates with disabilities, and we're happy to discuss flexible working options.
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