Overview
Role Overview: This role coordinates VIP and influencer requests, manages sample fulfilment and fittings and cultivates relationships with stylists and digital talent. The role also encompasses the coordination of UK image events, talent projects and institutional projects. The goal is to enhance brand awareness, drive positive sentiment, and increase product visibility while upholding Dior's core image values.
Reporting to
Reporting to: Press Officers, Men’s & Women’s, Head of Press and PR Director
Key Responsibilities
* Manage, coordinate and track incoming VIP requests
* Close communication with wider team on all VIP and Influencer activities
* Tracking of global events and award ceremonies
* Identifying and proposal of celebrity and digital talents
* Support and coordination of UK and International events
* Manage VIP and influencer seeding, proactively identifying opportunities
* Ensure that all influencer activities align with guidelines and image values
* Monitor VIP and digital talent activity for mentions of Dior, tracking reach, engagement, and overall sentiment
* Collaborate with the Press Officers to integrate VIP and influencer activities into broader press strategies
* Contribute to the development of creative and engaging content for VIPs and digital talents to share with their audiences
Relationship Development
* Maintain and nurture relationships with stylists and digital talents relevant to both Dior Men's and Women's collections whilst identifying and cultivating new talents
* Proactively identify and research new and emerging talent who align with Dior's brand values and target audience
* Develop and execute outreach strategies to cultivate relationships with prospective VIPs and influencers
Administrative & Reporting
* Compile the monthly VIP reports for both women’s and men’s
* Maintain accurate and up-to-date databases
* Prepare regular reports on VIP and influencer activity, highlighting key placements and campaign performance
* Assist with budget collation for VIP, influencer and event initiatives
* Support the team with administrative tasks as needed
* Must be available to start by Mid-September 2025
* Must be available to work full-time
Qualifications
* Ability to work as part of a team
* Strong understanding of the current luxury environment and competitor initiatives
* Excellent organizational and time management skills
* Excellent communication and interpersonal skills
* Ability to build and maintain relationships with stylists and influencers
* Proficiency in social media platforms and influencer marketing tools taking tutorials as needed
* Strong attention to detail
* Strong software understanding
* Preferably 3+ years previous experience
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