Head of Organic Search The Head of Organic Search will lead a team of SEO experts within Flutter Marketing UKI, supporting brands such as Paddy Power, Sky Bet & Vegas and Betfair. The team will be responsible for ensuring that our SEO roadmap is delivering against brand and performance KPIs across the sports betting and gaming brands of Flutter UKI. This includes areas such as technical SEO, content strategy and Digital PR. The team works closely with key partners across Marketing, Technology, Product and Martech to achieve the respective objectives and key results. You will lead the development and execution of the Organic Search strategy for UKI ensuring we are outstanding and innovators in this space. What you’ll do Be seen as the marketing guru for all things Organic Search with a finger on the pulse of web search developments and innovation which the brands can leverage for commercial success. Define, build, communicate and own the delivery of the SEO roadmap in collaboration with key collaborators across Product, Tech and Marketing. Proactively determine how new SEO trends will impact the business but also translate into opportunities for the brands and the customer. Effectively communicate SEO needs to senior team members, translating data-rich and technical language into commercial/customer language and opportunity. Influence AdTech, tracking and measurement approach to ensure organic search sophistication and advancement. Lead organic search budgets across brands and optimise accordingly to the parameters set, whilst working with the HO Paid Search closely to ensure an holistic ‘Search’ marketing approach. Drive experimentation culture and delivery Grow the partnerships and joint outcomes from key suppliers across technical, PR, link-building and data. Develop a high performing team passionate about improving performance and delivering change. How you’ll do it: The ultimate customer advocate. Understands the end-to-end customer journey and passionate about the six disciplines for excellent customer experience Possesses deep business and industry knowledge demonstrating a comprehensive understanding of how Flutter operates and makes money Encourages effective communication across the organisation; builds a common culture that the entire organisation can get behind Quickly and expertly makes tough organisational decisions and difficult trade-offs in a constantly evolving environment Builds a relentless will to win culture that instils energy and builds accountability throughout the organisation A role model of collaborative leadership; knows when to seek a variety of viewpoints when leading discussions Aligns and drives career developmental goals; places a high priority on the development of others and continuous learning What’s in it for you: Flexible ways of working – home or office, it’s your choice! £1,000 learning fund Twice-yearly bonus (with part of it guaranteed!) Pension contribution scheme Private healthcare Access to thousands of Udemy courses Invest via the Company Sharesave Scheme 16 hours paid volunteering time per year Unlimited holiday About Flutter Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality. By Changing the Game, we believe we can deliver long-term growth while promoting a positive, sustainable future for the industry. We are well-placed to do so through the distinctive, global advantages of the Flutter Edge, which gives our brands access to group-wide benefits to stay ahead of the competition, as well as our clear vision for sustainability through our Positive Impact Plan. Flutter operates a diverse portfolio of leading online sports betting and iGaming brands including FanDuel, Sky Betting & Gaming, Sportsbet, PokerStars, Paddy Power, Sisal, tombola, Betfair, MaxBet, Junglee Games and Adjarabet. About Flutter UK & Ireland The UK & Ireland region of Flutter unites some of the biggest brands in the betting and gaming industry; Betfair, Paddy Power, PokerStars, Sky Betting & Gaming and tombola. At Flutter UK & Ireland, we strive for the next level and drive innovation to set the pace as leaders, putting our customers first, always. We win together through team spirit and unparalleled dedication. When we’re free to be ourselves, we thrive and unleash our unique talents —creating a culture that empowers our people to change the game. We see opportunity everywhere and there is always more to discover We’re working to be an inclusive employer. We encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role. If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.