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Crm executive

West Bromwich
Better Placed Ltd - A Sunday Times Top 10 Employer!
Crm executive
Posted: 7 August
Offer description

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* We’re really pleased to be supporting this client on their latest hire, CRM Specialist, reporting into their Head of CRM.
* Initially this role is on a FTC basis, 3-6 months. Ideally looking for an immediate start.
* This is a fully remote role.

This is a really exciting Home Interiors brand – stores and ecommerce. UK Markets.

An established brand that has been through significant growth in the past 5 years.

Multi-million turnover brand. Private Equity backed which makes this moment for them the best time to join – with so much investment being put into the brand and marketing team.

Some impressive hires across the Marketing & Digital team from C Suit/ Head of to Manager. Creating a fantastic working culture, a real collaborative team that has huge success as a remote business. Head office if you prefer to be in the office.

In this role, you’ll support the performance of the CRM channels: email, DM, SMS and Push, whilst supporting new automated customer experience and journeys.

Supporting in the build (template) and design of the assets, supporting the Head of pushing segmentation and automation strategies. A hands on role.

Key responsibilities for this role include:

* Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy.
* Ensure the database is segmented effectively for targeted campaigns.
* Optimise the retention strategy for the brand, building customer loyalty.
* Support on the creative and content of the email campaigns, and CRM campaigns.
* Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business

What I am looking for:

* Extensive experience within CRM, including eCRM and core acquisition automation programmes.
* 3 years+ within CRM, working on a number of different ESP is ideal.
* Creative campaign delivery and content
* Knowledge of customer segmentation.
* Experience within with data, data in separate teams to create a single customer view.


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Contract


Job function

* Job function

Marketing and Advertising
* Industries

Retail, Retail Furniture and Home Furnishings, and Marketing Services

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