The job:
The amika UK Sales & Education Specialist is responsible for driving sales performance and brand awareness across key UK retail partners. As a core member of the amika UK Field Team, this role brings the brand to life in-store through exceptional education, client engagement, and relationship‑building with Beauty Advisors and store leadership.
Anchored in a passion for premium haircare and a customer‑first mindset, the Sales & Education Specialist is a true brand ambassador—someone who inspires confidence in amika’s products, delivers best‑in‑class service, and consistently drives results.
hourly rate: £14 per hour
hours per week: minimum 24
location: Manchester (must be based in Manchester and have the right to work in the UK)
what you’ll do:
* Engage every guest through personalized consultations, haircare analysis, and product recommendations
* Perform product demonstrations to educate, excite, and drive conversion
* Meet sales, product, and event targets while delivering exceptional customer service
education & brand advocacy
* Educate Beauty Advisors and store teams on amika products, key launches, and brand values
* Inspire and motivate store teams to become confident amika advocates
* Represent amika’s mission and brand standards at all times
in‑store execution
* Maintain gondolas and fixtures to brand standards (replenishment, testers, signage, cleanliness)
* Identify merchandising, inventory, and competitive opportunities and communicate back to the amika team
reporting & communication
* Track sales performance and provide results‑driven reporting after each shift
* Share consistent in‑store feedback, including customer insights, competitive activity, and operational needs
* Maintain a consistent store visit schedule focused on peak days and hours
operations
* Execute events, sampling initiatives, and additional retail support as directed
* Complete other operational tasks as required
must haves:
* 2+ years of beauty retail experience (haircare strongly preferred)
* Passion for premium haircare, education, and consultative selling
* Confident and comfortable demonstrating products and making recommendations
* Strong sales acumen with the ability to build and close a sale
* Excellent communication skills (verbal, written, and presentation)
* Professional presence with a warm, memorable, and positive attitude
* Ability to work independently while collaborating effectively with a team
* Comfortable speaking to groups and motivating store teams
* A minimum availability of 24 hours a week
* Willingness to travel locally
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