Reports to: Business Development Director
Contract Type: Full-time
Location: UK-based with 3 days a week required in our London office
About Us – Led by science, delivered at scale
Kew REACH is a habitat restoration consultancy formed as a collaboration between the Royal Botanic Gardens, Kew (RBG Kew) and Greensphere Capital. Established in November 2023, Kew REACH builds on the scientific and horticultural expertise of RBG Kew to provide advice and solutions for habitat restoration and biodiversity enhancement. Powered by Kew’s 500+ researchers and extensive collections, Kew REACH offers a full spectrum of advisory-to-delivery services globally. We collaborate with governments, the commercial sector, and multilateral organisations to develop nature-based solutions addressing land degradation and biodiversity loss. Our partnership with Kew ensures science remains at the core of all our initiatives, driving rapid growth and innovation.
Our specialist areas include:
Habitat Restoration and Enhancement
Urban Habitat Creation and Nature-based Solutions
Seedstock Management and Habitat Recovery
Biodiversity and Carbon Monitoring for Restoration
Capacity Development in Habitat Restoration
Position Summary
We are looking for a talented B2B marketing professional to join our team as Marketing Manager at Kew REACH. In this role, you will work closely with the CEO and Director of Business Development to drive strategic marketing initiatives, manage content creation, and oversee communication channels to build brand awareness and generate leads.
You will shape our marketing strategy in a fast-paced, start-up environment, ensuring we stay results-focused and deliver impact quickly. You’ll also be part of a culture defined by high standards, low egos, and a shared mission to restore ecosystems and combat biodiversity loss.
Experience in digital and performance marketing is essential, with a track record of using data and analytics to improve campaign effectiveness and customer acquisition. Ideally, you will have worked in a related sector targeting clients such as multilateral organisations, developers, landowners, and environmental consultancies, with a clear understanding of how to engage these stakeholders through tailored content and campaigns.
Key Responsibilities
Strategic Marketing
Define and identify key B2B customer segments for targeted marketing efforts
Conduct thorough market research to understand the behaviours, needs, and preferences of target customers
Implement the 4P marketing strategy (Product, Price, Place, Promotion) to optimise marketing efforts and enhance brand positioning
Content-Driven Marketing
Leverage HubSpot to build targeted customer lists and automate content-driven campaigns
Create engaging, high-quality content that aligns with the brand's voice and supports overall marketing goals, including blog posts, white papers, and social media content
Oversee lead nurturing through relevant, compelling content that moves prospects through the buyer’s journey, building trust and driving conversions
Owning and Maintaining Communication Channels
Take ownership of communication channels, including email, social media, website, and blog, ensuring consistent messaging that aligns with the consultancy’s mission
Monitor performance and engagement on all channels, adjusting strategies as necessary to improve reach and impact, using HubSpot analytics for insights
Further Opportunity as We Grow to Get Involved In:
Digital Marketing & SEO
Performance Marketing and Conversion Rate Optimisation
Brand Development & Positioning
Event & Campaign Management
Experience Sought
BA in Marketing, Business, or a related field
Demonstrable B2B marketing experience, with a proven track record of delivering strategic campaigns to drive lead generation and client acquisition
Ideally, experience working in or marketing to sectors such as environmental consultancies, multilateral organisations or programmes at the intersection of government, NGOs, and the private sector
Proven experience in digital and performance marketing, using analytics platforms and marketing automation tools (e.g., HubSpot) to optimise outcomes
Experience targeting and acquiring clients such as multilateral organisations, developers, landowners, and corporate sustainability teams
Strong understanding of market research, customer segmentation, and the 4P marketing framework
Strong analytical skills and a data-driven approach to marketing strategy
Excellent communication, writing, and editing skills
Ability to work independently and manage multiple projects simultaneously
A strong understanding of, or the ability to quickly acquire knowledge in, environmental sustainability and habitat restoration
The ability to learn, absorb new information, and contribute to content creation that aligns with our vision
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