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Marketing manager mobile

London
Permanent
Page Personnel
Marketing manager
Posted: 17 November
Offer description

1. Drive mobile growth for a global entertainment brand in dynamic markets
2. Shape high-impact campaigns with top-tier tools and international teams

About Our Client

A growing digital entertainment group with multiple consumer brands across global markets. Known for its player-first approach and innovative marketing, it offers a collaborative, data-led environment with international reach.

Job Description

3. Lead mobile marketing campaigns across global markets
4. Manage paid app channels including ASA, UAC, FB, DSPs, and ad networks
5. Collaborate with country teams to plan and execute performance strategies
6. Monitor KPIs like growth, CPA, LTV, and conversion rates
7. Report campaign performance to internal stakeholders
8. Support ASO, fraud prevention, and mobile attribution initiatives
9. Test new channels and scale performance beyond current mix
10. Work with BI and analytics teams to improve tracking and efficiency
11. Contribute to creative strategy and in-app engagement plans
12. Assist with onboarding new markets into in-house mobile operations

The Successful Applicant

13. 4+ years in mobile marketing, ideally with UK and international experience
14. Hands-on with ASA, Google Ads, FB App Campaigns, DSPs, and mobile ad networks
15. Strong grasp of tracking tools like AppsFlyer, Firebase, GA4, and fraud platforms
16. Experience in digital performance planning and forecasting
17. Excellent communication and stakeholder management skills
18. Comfortable working across multiple countries and cultures
19. Highly analytical, data-driven, and tech-savvy
20. Able to manage multiple projects and deliver results under pressure
21. iGaming experience is a plus but not essential
22. Familiar with automation tools and marketing tech evaluation

What's on Offer

23. Hybrid work model: 3 days in office, 2 days remote
24. 24 days annual leave, increasing with tenure
25. Private healthcare and life insurance after probation
26. Company pension scheme
27. Monthly team lunches and regular social events
28. Career growth in a global entertainment brand

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