As a key commercial leader within ITV Studios' Brand Licensing team, the Director of Consumer Products will drive strategic growth in product licensing across all retail channels, including local and international retailers, digital commerce, and direct-to-consumer platforms. This role is integral to executing ITV's 'More Than TV' vision, extending our beloved IP beyond the screen into consumers' hands. The successful candidate will lead initiatives that expand our licensed product categories (toys, apparel, home, publishing, health & beauty, kitchenware, and more), fostering innovation through retail and eCommerce partnerships, and enhancing brand engagement with consumers.
Retail and Licensing Strategic Execution
1. Lead ITV Studios' UK & International retail programs across major channels including grocery, mass, specialist, and eCommerce retailers.
2. Manage strategic joint business planning with top retailers and key licensees, aligning on brand objectives and driving commercial success.
3. Collaborate closely with the VP and senior stakeholders to deliver top-tier product ranges across core IPs.
4. Pitch franchises and campaigns to senior buying teams, crafting persuasive, insight-driven proposals.
5. Own the development plan for ITV Studios' direct-to-consumer (DTC) channels, working with operational partners to maximize growth opportunities.
Commercial Growth & Business Development
1. Build strong retailer and licensee relationships to optimize brand placement, product range development, and sell-through performance.
2. Work with the VP of Consumer Products & Retail to identify new business and category opportunities through market analysis, consumer trends, and competitor benchmarking.
3. Seek high-value commercial partnerships to maximize royalty revenue, product visibility, and brand equity.
Digital & eCommerce Leadership
1. Partner with Social, Creative, and Marketing teams to implement omni-channel commerce strategies, including marketplace listings (e.g., Amazon), tCommerce, and social commerce activations.
2. Champion the optimization of digital retail assets, online merchandising, and CRM insights to enhance conversion and brand engagement.
3. Monitor key online sales KPIs and collaborate on performance optimization initiatives.
Brand & Product Development
1. Oversee the development of trend-led, fan-first consumer products that authentically reflect ITV IP and resonate with target demographics.
2. Support creative development and range planning with licensees, ensuring consistency, compliance, and premium brand representation.
3. Contribute to global brand expansion, including territory-specific adaptations.
Cross-Functional & Partner Collaborations
1. Work with internal ITV stakeholders (e.g., Production Labels, Marketing, Creative, Legal) to deliver integrated consumer product campaigns.
2. Collaborate with cross-divisional teams (e.g., show integrations and live experiences) to create cohesive brand activations.
3. Represent ITV Studios at industry trade shows, retail forums, and brand summits.
Commercial Negotiations
1. Lead high-value negotiations with retailers, licensees, and eCommerce platforms to secure optimal deals.
Brand Protection
1. Ensure IP integrity and compliance across all product lines, working with legal and compliance teams.
Maximising Commercial Exposure
1. Drive visibility of ITV brands to unlock growth opportunities across channels, balancing revenue and exposure.
Partner Marketing Oversight
1. Coordinate with partners and Brand Operations to execute campaigns aligned with brand objectives.
Reporting, Analytics & Budgeting
1. Track opportunities, leads, and activities using SalesForce; maintain contact databases.
2. Forecast and monitor sales, royalties, and marketing spend.
3. Utilize consumer insights and retail data to inform strategy and optimize campaigns.
This high-impact role requires strong commercial acumen, a deep understanding of the global retail ecosystem, and the ability to translate IP into culturally relevant, trend-driven consumer products. The ideal candidate will have extensive experience in consumer products, retail licensing, or related roles—preferably within entertainment, lifestyle, or toy sectors. Proven success in managing top-tier retail accounts, delivering brand licensing strategies at scale, and leading negotiations is essential. Familiarity with eCommerce, DTC trends, and social commerce tools is highly desirable. The candidate must be a confident communicator, highly organized, adaptable, and a collaborative team player with a results-driven mindset.
Additional key criteria include being output-driven, an excellent communicator, detail-oriented, and capable of working independently and within a team. The role offers flexible working options, a generous holiday allowance, annual bonus, competitive pension, share schemes, and wellbeing initiatives.
At ITV, we celebrate the magic of television—creating content that connects, inspires, and influences society. Join us to be part of this impactful journey.
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