Head of Marketing (Demand Generation)
London (NB: In office full time/5 days)
Salary: c£90K plus bonus
Role:
I am working with an outstanding global SaaS company that provides innovative digital solutions that transform how industries collaborate and deliver. They partner with some of the world’s most forward-thinking organisations and are now looking for a Head of Marketing to join their London team. This role is ideal for a B2senior B marketeer with strong demand generation and campaign experience.
Key Responsibilities Include:
· Plan and deliver virtual and in-person events from webinars and product demos to large-scale trade shows.
· Develop and execute integrated demand generation campaigns across email, paid media, SEO/SEM, and ABM.
· Own campaign performance, using data-driven insights to optimise lead generation and ROI.
· Manage the end-to-end campaign calendar, ensuring alignment with sales and product teams.
· Collaborate cross-functionally with Sales, Product, and Customer Success to deliver campaigns that resonate with target audiences.
Requirements:
· At least 7-8 years of experience in B2B demand generation, campaign execution, and event planning – ideally in SaaS, construction or technology.
· Hands-on knowledge of ABM strategies.
· Experience with marketing automation and CRM tools.
· Creativity and organisation skills, compounded by commercial thinking and enjoyment working in a collaborative team.
· Strong analytical skills, able to track and optimise campaign performance.
*Rates depend on experience and client requirements