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Sales director - laundry, cleaning & home products

Cheltenham
Martin Veasey Talent Solutions
Sales director
Posted: 6 September
Offer description

Overview

Sales Director - Laundry, Cleaning & Home Products. Lead the UK growth of a premium, market-leading global brand into the Grocery Retail sector in the UK & Ireland.

Location: Remote - Monthly HQ Meetings (North West). Base Salary: £75,000 - £85,000 + 25% Bonus + Company Car + Benefits.


The Role

* Reporting to the General Manager UK & Ireland, you will lead, coach, and inspire a team of high-performing Key Account Managers, ensuring clear objectives, professional development, and commercial success.
* Operate as a hands-on "player-coach", personally managing key national grocery accounts at senior buyer and category director level.
* Drive P&L performance for a multi-million pound retail business, delivering channel growth strategies across grocery, discounters, DIY, and online (including Amazon).
* Win new listings, expand distribution, close range gaps, and strengthen brand presence in-store.
* Collaborate cross-functionally with category, marketing, and supply chain teams to launch innovative NPD and deliver impactful category plans.
* Represent the UK business within a pan-European, matrix environment, influencing group strategy while tailoring plans to the UK market.


About You

* A graduate-calibre, strategic sales leader with a proven background in non-food general household or general merchandise branded goods, ideally from a market leader or top 5 category brand.
* Experience selling branded household goods, health and beauty, laundry, cleaning, baby care, or other branded general merchandise.
* Experience selling into UK grocery and multi-channel retail, including discounters, DIY, and e-commerce. Grocery sector experience is a prerequisite.
* Strong P&L management skills and a track record of sustained revenue and margin growth.
* Leadership credentials in developing, coaching, and inspiring high-performance sales teams.
* A balance of hunter and farmer skills – protecting and growing existing business while opening new accounts and channels.
* Pan-European or multinational matrix experience, with the ability to influence and collaborate across functions and geographies.
* Exceptional negotiation, relationship-building, and influencing skills at senior retail level.


The Offer

* Base Salary: £75,000 - £85,000 (DOE)
* Bonus: Up to 25% (based on personal, UK, and European performance)
* Company Car: Premium brand or allowance (£6-8k)
* Benefits: Private healthcare, pension (8-10% ER), life assurance, income protection, well-being programme, 32 days holiday, EV charging, and more
* Location: Remote with monthly HQ visits and regular customer travel


Why Join?

This is a high-profile opportunity to take ownership of the UK retail sales agenda for two well-loved brands with a premium market position and ambitious growth plans. You will have the autonomy to shape strategy, the support of a collaborative leadership team, and the resources of a major global group.

If you are a commercially sharp, innovative sales leader from a market-leading non-food household brand, ready to step into a role that blends strategic leadership with hands-on commercial delivery, we would like to hear from you.

To apply in confidence, please send your CV quoting reference LX to telephone (phone number removed).


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