About Pedal Pulse
Pedal Pulse is building a modern cycling brand with two engines:
1. a subscription cycling app (iOS live, Android imminent)
2. a flagship retail shop + café in Morton-in-Marsh (prospective premises)
This is a "digital + real world" play: content, community, commerce, and a physical hub that cyclists actually want to visit.
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The role
I'm looking for a Marketing Co-Founder / Founding CMO to take full ownership of growth and brand — across the app and the physical location.
This is not a "manage an agency" role. It's hands-on, high-ownership, build-from-zero.
What you'll own
• Positioning + brand: clear, compelling story across app + shop/café + community
• Growth: acquisition → activation → conversion → retention (with proper measurement)
• Content system: social strategy, creative direction, editorial cadence, creator/UGC engine
• Paid + performance: Meta/Google/YouTube tests, landing pages, funnels, CAC/LTV thinking
• Partnerships: cycling brands, clubs, events, ambassadors, and local tourism/community ties
• Launch marketing: help make the Morton-in-Marsh opening a proper moment
• Build the function: playbooks, tooling, and eventually hiring a team from an option pool
Hands-on local
You need to be local enough to show up in Morton-in-Marsh and get stuck in when needed — especially around launch, events, collaborations, and in-store moments.
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Who you are
A strong marketer
You can blend creative instincts with numbers and execution.
You likely have:
• Evidence you've grown a consumer product (app/subscription/community/DTC)
• Confidence setting strategy and running experiments weekly
• Strong copy + creative judgement (you can tell what will land with cyclists)
• A bias to action: ship, learn, iterate
A real cycling person (non-negotiable)
You're a genuine cycling fan. You follow the sport, understand the culture, and can speak the language without trying.
You don't need to be elite — but you do need to be credible:
• you ride regularly and/or have raced at any level
• you follow racing and the cycling calendar (and the vibe)
• you understand cycling communities: clubs, group rides, Strava, indoor training
• you have opinions on what makes cycling content worth reading/watching
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Compensation
• Equity-first (~6-12%), structured with standard vesting
• Salary later once revenues support it (or after fundraising)
• Option pool will be created for the broader team, with room to grow equity over time
• Optional: personal cash investment (separate from earned equity) and/or introductions to angels is helpful — not required
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Product links (for context)
• iOS app:
• Android: launching soon
• Overview:
How to apply
Message me with:
1. 2–3 sentences on your most relevant growth win
2. Links to anything you've built (brands, campaigns, products, socials)
3. Confirmation you can be locally hands-on in Morton-in-Marsh
4. Quick authenticity check: your favourite race to watch + your last ride (one line each)