Position Objective
Lead one of the core functions (Merchant CRM, Incentive, Education, or Shop-in-Shop) to drive merchant lifecycle management and growth. Responsible for strategy design, system implementation, and cross-functional collaboration to enhance merchant retention, loyalty, and GMV growth.
Responsibilities
Strategy and System Design Develop comprehensive merchant lifecycle growth strategies starting from onboarding. Build merchant tiering, incentive, and education systems to achieve balanced growth and ROI Design scalable growth models and evaluation mechanisms to support multi-market expansion.
Team Management and Cross-Functional Collaboration Lead and manage a functional team (3–8 members), defining clear goals and priorities. Establish and track team OKRs, conduct reviews, and manage performance evaluations Collaborate cross-functionally with BI, Product, Strategy, Legal, Finance, and international operations teams to drive system implementation.
Project Execution and Monitoring Oversee strategy implementation and data tracking, monitoring key metrics such as merchant retention, GMV, P&L, and incentive ROI. Lead post-project review mechanisms to ensure system optimization and continuous improvement. Deliver high-quality BRDs, SOPs, and metric framework documents to ensure operability and consistency.
Leadership and Organizational Influence Empower and develop team members to enhance business acumen and problem-solving capabilities. Drive alignment and standardization across multiple markets and teams. Act as a domain leader, representing the Function in cross-domain strategic initiatives.
Qualification
* Bachelor's degree or above, MBA preferred; 5+ years' experience in e-commerce, growth, CRM or merchant operations; 1+ years' team management experience;
* Proven track record in establishing systems from scratch and executing strategies (including merchant tiering, incentives, and training);
* Strong data-driven mindset and analytical capabilities, with the ability to independently develop metric frameworks and growth models;
* Exceptional team leadership and cross-departmental communication skills, capable of guiding teams to achieve complex objectives;
* English proficiency as a working language, with overseas experience or international perspective and multi-market collaboration experience;
* Familiarity with platform ecosystems such as Amazon, Temu, Lazada, or TikTok Shop is advantageous.