Location: Hybrid working between home and the Aldgate office, London A rare opportunity has risen for a Midweight Copywriter to join our in-house Content Creative team, and play a vital role in shaping our bold, purposeful, audience-led content. Asthma Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, and provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment. Your editorial skills, eye for a compelling story and understanding of our audiences will help us grab attention, communicate the importance of our work, prompt action, and raise vital funds. You’ll lead on our brand’s tone of voice - ensuring consistency across all written materials, and sharing best practice by helping other teams understand and use our tone of voice and style guides correctly. You’ll be working on a range of creative projects, with huge variety - one day you’ll be developing key messaging for an appeal, and the next you’ll be interviewing people we work with, writing copy to support people living with lung conditions, or brainstorming ideas to promote an event. Our team supports all areas of the organisation, and you’ll lead on copy development from brief through to delivery. You’ll have an exceptional ability to flex and nuance copy for different audiences, across a range of content formats and subjects. You’ll be skilled in interviewing with sensitivity and authenticity, supporting the welfare of people sharing their stories with us. Your meticulous attention to detail and collaborative approach will help us develop and deliver bold, compelling copy and connect with our audiences. As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.