Social Media Strategist (Short-Form Content) Location: Manchester (M12 6HS)
Work Model: Hybrid — Office Mon/Tue/Thu/Fri, WFH Wednesdays
Salary: £27,000–£35,000 (DOE)
Job Type: Full-Time
About the Role
We’re looking for a Social Media Strategist to lead the short-form content direction for two brands under the Pade umbrella — Crepchiefnotify and Seller Circle.
Our content already reaches 75M+ people organically every year, and we’re only just getting started. This role is ideal for someone who understands how to plan, film, and direct viral content, taking ideas from concept → shoot → editor-ready footage.
You’ll own the short-form content strategy across both brands, working closely with our in-house editors to turn your creative direction into high-performing posts.
Key Responsibilities
Develop and manage the overall short-form content strategy across both brands.
Generate high-impact ideas, hooks, scripts, and repeatable content formats.
Film or direct content shoots, ensuring the right structure and shots for strong edits.
Produce detailed scripts, briefs, and shot lists for creators and editors.
Research social trends, competitor content, and platform behaviours to keep output fresh and relevant.
Analyse weekly content performance and adjust strategy based on data and insights.
Collaborate closely with editors to ensure creative direction aligns with KPIs.
Oversee the content pipeline from concept → filming → edit → post.
What You’ll Bring
Proven experience growing organic short-form content (brand or personal).
Strong understanding of filming principles and how to direct creators for social media.
Deep knowledge of viral mechanics — hooks, retention, pacing, and platform behaviours.
Excellent scriptwriting and creative briefing skills.
Confident analysing data to make fast, informed content decisions.
Experience working with editors, content teams, or creators.
Proactive, creative mindset with a strong pulse on emerging trends.
Perks & Benefits
Salary: £27,000–£35,000 (based on experience)
Hybrid working (WFH Wednesdays)
Free on-site parking
Relaxed, creative office environment
Opportunity to directly shape the content output of two fast-growing brands reaching 75M+ people each year
Screener Questions Please include answers to the following in your application:
# Share a link to a social media account you’ve managed or grown.
# What was your strategy, and what results did you generate?
# Walk us through your process for coming up with short-form content ideas.
# How do you decide what’s worth executing?
# When filming or directing content, what do you think matters most in creating raw footage that will perform well once edited?
Work Location
~ Hybrid — Manchester M12 6HS (office Mon/Tue/Thu/Fri, WFH Wednesdays)