As the CRM Lead, you will be responsible for developing and implementing effective CRM programs to enhance customer satisfaction, build loyalty, and drive overall business performance. Additionally, you will play a crucial role in generating actionable insights from data to inform strategic decision-making across Homebase.
Working hours: 35 hours per week, Monday - Friday (8am - 4pm, OR 9am - 5pm) - flexible working arrangements, may be available, depending upon individual circumstances.
Location: Milton Keynes, however, we operate a flexible hybrid policy which means that you decide what works best for you! If that means working from home, then work from home. If you prefer to work in an office then you're welcome to work from the office. For this particular role, we ask that you be available to visit our Milton Keynes, Store Support Centre for 2 days per week (Tuesday & Wednesday) - this may increase to 3/4 days per week for short periods in the run-up to our peak season.
Salary: £40,000 - £47,000 (depending upon experience) plus bonus earning potential.
Key Responsibilities:
CRM Strategy & Plan:
1. Build strong relationships with the CRM agency and insight partners.
2. Analyse customer behavior, preferences, and trends to inform marketing and sales strategies.
3. Provide regular reports and...