Performance & Social Project Manager – McDonald’s
The role of the Performance & Social Project Manager sits within our team working as part of a dedicated McDonald’s client team within the wider agency. You’ll play a pivotal role in owning and delivering paid social activity at pace, from local new restaurant openings to reactive competitor responses, ensuring campaigns are delivered seamlessly, creatively and on time.
This is a hands‑on role for someone who lives and breathes social. You’ll be highly organised, unflappable under pressure, and excited by the challenge of managing multiple, fast turn campaigns across a nationally loved brand, while keeping one eye firmly on what Gen Z wants next. You will be obsessed with social media and on top of trends, particularly within the industry.
The Role
You’ll take ownership of McDonald’s paid social campaign delivery, working closely with our McDonald’s Account Manager, Local Store Marketing (LSM) team, franchisees and in‑house paid social specialists to bring smart, culturally relevant campaigns to life.
Activity could range from:
* New restaurant opening & restaurant refurb campaigns across Meta and Spotify and wider platforms such as Snapchat, TikTok and YouTube
* Reactive activity to counter competitor openings
* Community partnership storytelling
* Tactical campaigns to drive guest count to under performing restaurants
* Driving recruitment into restaurant roles
Alongside Social Campaign delivery, you’ll pick up ad hoc marketing and merchandising projects to keep you up to speed on current client campaigns and initiatives.
Key Responsibilities
* Paid Social Campaign Ownership – Own the end to end delivery of paid performance campaigns for McDonald’s, from brief through to post campaign reporting
* Work closely with paid social specialists to shape briefs, timelines, budgets and deliverables
* Manage campaign phasing, asset requirements and live delivery across Meta, Spotify and other paid social platforms (including TikTok, Snapchat and YouTube where relevant)
* Support budget management, recommendations and performance tracking in partnership with channel experts
Client, LSM & Franchisee Management
* Act as a confident, reassuring point of contact for McDonald’s LSM teams and franchisees
* Manage expectations, timings and priorities in a fast moving, multi‑stakeholder environment
* Handle reactive briefs and last minute requests calmly and pragmatically, without compromising quality or delivery
Workflow & Resource Management
* Manage and prioritise the daily workflow of social requirements within the team and across disciplines
* This could also include using automation and scripted software to output assets in batches (full training provided as needed)
Reporting & Performance
* Coordinate campaign reporting and insights, ensuring clear, actionable outputs for clients
* Support performance reviews and learning sessions with internal teams and McDonald’s stakeholders
Ways of Working
* Maintain clear project documentation, timelines and trackers
* Identify risks early and solve problems before they escalate
* Champion strong working relationships across creative, social and account teams
Skills & Experience
* Experience in a project management role within a social, digital or integrated agency
* Strong understanding and passion for paid social platforms and campaign delivery
* Highly organised, detail driven and comfortable managing multiple campaigns concurrently
* Confident communicator with experience working directly with clients and multiple stakeholders
* Able to stay calm under pressure and thrive in a reactive, fast turn environment
* Experience managing or coordinating creative resource is highly desirable
About You
* Passionate about social – you probably spend more time scrolling than you’d like to admit
* Naturally curious about culture, trends and platform behaviour, particularly within Gen Z
* Comfortable balancing youth‑driven relevance with broad, national appeal
* Proactive, solutions focused and commercially minded
* A team player who enjoys bringing structure, pace and energy to complex work
What Success Looks Like
* Paid social campaigns delivered smoothly, on time and at pace
* Confident LSM teams and franchisees who feel supported and informed
* Well utilised, motivated design resource
* Clear performance reporting and continuous improvement
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