Job Description
1. Collect, organise, and analyse data from multiple sources to identify trends, patterns, and insights related to the media advertising economy, consumer behaviour, and advertising expenditures.
2. Develop and refine forecasting models in collaboration with the team to predict future advertising spend across various media channels, incorporating market dynamics, consumer trends, and economic indicators.
3. Conduct research on media economics, consumer media behaviour, and global economic trends to stay informed and provide in-depth industry insights.
4. Develop and maintain accurate and comprehensive reports, dashboards, and presentations to communicate findings and recommendations effectively to stakeholders.
5. Perform ad hoc data analysis and provide timely and actionable recommendations based on the results.
6. Stay current with the latest tools, techniques, and best practices in data analysis and visualisation to enhance analytical capabilities.
Qualifications
7. Bachelor's degree in Business, Economics, Advertising, or a related field.
8. Minimum 5 years of experience analysing large datasets in a global company setting.
9. Absolute proficiency in Microsoft Excel and expertise in Tableau, Power BI, or similar data tools for advanced data analysis and visualisation.
10. Strong understanding and interest in the global media advertising economy, consumer media behaviour, and global economic trends.
11. Excellent written and verbal communication skills, translating complex data into accessible insights for diverse audiences through visually appealing presentations.
12. Diligent attention to detail, solid project management skills, and the ability to work independently to deliver accurate, trustworthy outcomes in a global team environment.