Brand & Product Marketing Manager, Crawley
Following a restructure in our Design & Marketing team WBC Ltd are looking for an experienced Brand & Product Marketing Manager to lead and motivate a team of marketing professionals in the company's offline marketing initiatives.
Reporting in to the Brand & Creative Lead, this is a highly collaborative role that is both strategic and tactical, bridging brand messaging with in-market execution. The role requires strong project management skills, creative thinking, and the ability to manage multiple moving parts—from supplier partnerships and direct mail to events and workshops.
Leading campaign rollouts across physical touchpoints, managing supplier & partnership marketing efforts, and collaborating closely with cross-functional teams including Product, Sales, and the Sample Room. You will plan and execute high-impact offline marketing initiatives that connect our brand with customers and partners in the real world.
Key Responsibilities:
Campaign Execution & Coordination
* Working alongside the Digital Marketing Manager, act as the tactical lead for offline campaigns, planning and executing integrated, multi-channel offline campaigns, ensuring timely delivery and on-brand execution
* Coordinate with internal teams (Product, Content, Digital, Sales) to ensure smooth rollout across all customer touchpoints
Supplier Relationship building & Marketing management.
* Manage all supplier marketing activities and co-branded campaigns
* Act as key point of contact for supplier relationships, ensuring mutual benefit and aligned messaging
Messaging, Launches & Positioning
* Collaborate with Product and Brand teams to shape product messaging, launch plans, and offline positioning strategies
* Ensure consistency in tone, voice, and value proposition across all offline initiatives
Sample Room Management
* Collaborate with and manage the Sample Room to ensure timely availability of physical assets for campaigns, launches, events, and partnerships
Event & Field Marketing
* Plan and manage attendance and presence at trade shows, retail events, and industry networking opportunities
* Oversee execution of educational workshops, product demos, and promotional activations
* Coordinate logistics, signage, sample distribution, and post-event reporting
Partner & Retail Collaboration
* Develop and execute in-store marketing activities and visual merchandising with retail partners
* Create co-branded promotions and educational initiatives in partnership with key accounts
Direct Mail & Print Collateral
* Manage development, production, and distribution of print materials such as brochures, catalogues, flyers, and direct mail campaigns
* Work with design and print partners to ensure brand quality and production timelines
Skills & Experience:
* Hands-on, detail-oriented
* Demonstrable experience in offline, field, or trade marketing roles
* Strong campaign management and project coordination skills
* Experience working with suppliers, retail partners, and event vendors
* Excellent written and verbal communication skills at all levels
* Understanding of brand positioning and product marketing fundamentals
* Highly organised with strong attention to detail and timelines
* Knowledge of print production, sampling processes, and physical marketing assets a plus
* Willingness to travel occasionally for events and trade shows
If you have the skills and experience that we are looking for, apply online so you can be considered to join the team here at WBC Ltd.
WBC is an equal opportunities employer.
Job Types: Full-time, Permanent
Pay: Up to £50,000.00 per year
Benefits:
* Company pension
* Free flu jabs
* Free parking
* On-site parking
Ability to commute/relocate:
* Crawley RH10 9QR: reliably commute or plan to relocate before starting work (preferred)
Experience:
* offline, field or trade marketing: 3 years (preferred)
* campaign management: 2 years (preferred)
Work Location: In person