We have recently been engaged by one of our clients, Ariat, a renowned a global leading manufacturer of innovative performance equestrian footwear, apparel and accessories with years of impressive heritage to support them in their search for a Area Sales Manager (East).
Covering the Eastern territory of England between Leicester/ Nottingham, Grantham and Peterborough, you will be responsible for growing the business across all of Ariat's diverse categories: Equestrian, Country Performance, Work (farming and agricultural), and Western.
We are looking for strong sales people with a proven track record working with retail accounts both online & offline helping to increase revenue. The successful candidate does not need to be from industry as long as they have a "can do" and "rolling sleaves" attitude.
Key Accountabilities:
* Work with the Head of Sales and Marketing teams to deliver digital first campaigns with key retailers.
* Develop and execute the strategic plan for key accounts to achieve and strive to exceed sales targets.
* To provide support to retailers to maintain a strong and effective brand presence, including appropriate in-store merchandising and online.
* To work closely with colleagues in Marketing and Product to create demand and develop the brand within the region.
* To develop and maintain strong working relationships with all internal Ariat personnel.
* Execute a structured selling process with a good understanding of supporting sell through.
* Prepare and own the GTM plans for most relevant customers for the area.
* Responsible for market analysis of respective area, to report to Head of Sales.
* Prepare numbers and meetings with accounts, understand, and use data.
* Coaching, motivating, and managing the customers in line with the yearly and seasonal GTM objectives.
* Support customers at shows and events when needed according to meaningful time management.
* Ensure that reporting and necessary administration is done in a professional manner and on time.
* Work with Customer Service, Demand Planning and Operations to ensure smooth product flow where booking in and order book management is needed.
* Carry out any other appropriate tasks as designated by the Head of Sales and senior team.
* Form a close working relationship with company management team to ensure good understanding of business and support business initiatives.
Qualifications:
* Degree or equivalent
* Clean valid driving licence
Skills:
* Confident Decision making.
* Problem-solving & Change Management.
* Analytical and data reporting.
* Articulate, strong verbal and written communication.
* Interpersonal.
* Organisation, planning, time management and prioritisation.
* Route planning and travel organising.
* Teamwork.
* Presentation.
* Customer Service.
* IT Literacy including MS Office especially Excel.
Knowledge and Experience:
* 3+ years area management experience working with retail and key accounts.
* Either experience in an Equestrian based sales role or knowledge of the Equestrian market on a personal basis. We are looking for someone with the knowledge and credibility to sell into Equestrian retailers.
* Successful track record working with retail accounts (bricks, online and omni) to increase revenue.
* Brand building and product marketing.
* Use of analytics to support business decisions.
Attributes:
* Self-motivated.
* Willing & able to get involved to help solve issues within the team.
* Flexible.
* Passion for product.
* Personal drive.
* Results orientated.
* Integrity and strong business ethics.
Required equipment:
* Laptop, mobile phone, company car, company credit card
Key Results Required
* 100% delivery of departmental tasks and individual responsibilities
* 100% delivery of KPIs as identified via Success factors.