BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for a Marketing Manager to join their team based in Cardiff.
Make sure to read the full description below, and please apply immediately if you are confident you meet all the requirements.
Responsibilities:
* Own the marketing strategy across all brands – from planning to execution.
* Drive customer acquisition campaigns, with a performance and ROI-focused mindset.
* Manage digital acquisition channels including PPC, Affiliates, SEO, social media, and Display.
* Oversee creative and messaging alignment across all platforms.
* Coordinate brand launches, ensuring effective market entry.
* Work closely with operations, product, and compliance to ensure alignment and efficiency.
* Manage agency relationships and, where needed, recruit freelancers or in-house support.
* Report on marketing KPIs and performance insights to leadership.
Requirements:
* Proven experience in sports betting, gaming, or regulated entertainment marketing.
* Strong background in digital acquisition and growth marketing.
* A self-starter who’s comfortable building from the ground up.
* Ability to manage and switch between multiple brand voices and strategies.
* Deep understanding of UK betting markets and customer behaviour.
* Familiarity with UKGC marketing compliance.
* Excellent communication and leadership skills
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