Brand Activation Ambassador
We’re the world’s leading premium drinks company with over 200 brands sold in nearly 180 countries. Bring your passion and curiosity to build brands consumers love, test new ideas, and unlock a brighter future.
About The Role
The Brand Activation Ambassador leads activation and drives Diageo’s rate of sale across a territory’s most strategic On Trade customers. The role delivers compelling activations through menus, POS, takeovers, training and incentives, partnering closely with Commercial teams to boost visibility, excite consumers, and create value for customers and Diageo together.
Role Responsibilities
* Bring Diageo brands to life through engaging in‑outlet activations such as menus, displays and events
* Build strong, trusted relationships with key On Trade customers in your territory
* Work closely with Commercial teams to grow sales and brand visibility
* Train and inspire venue teams to deliver great brand experiences to consumers
* Spot new opportunities in outlets and adapt plans based on what works best
Experience / Skills Required
* Experience in hospitality, brand activation, sales or a customer‑facing role
* A genuine passion for brands and creating engaging consumer experiences
* Strong relationship‑building and communication skills
* The confidence to influence others and bring ideas to lifeThe ability to run your time well and work to clear targets
* A full, valid driving licence and the ability to travel across the territory
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to own your wellbeing and balance your priorities from day one.
Diversity Statement
Our purpose is to celebrate life, everyday, everywhere. We embrace diversity in the broadest possible sense and aim to build an inclusive culture where everyone feels valued and belongs.
Job Details
Worker Type: Regular
Primary Location: 1HQ
Job Posting Start Date: 2026-05-08
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