At McDonald's UK & Ireland, we serve over 4 million customers every day and our success depends on understanding them better than anyone else. As Head of Consumer Insights, you’ll lead the team responsible for delivering groundbreaking customer and market insights that shape our vision, strategy, and growth. Reporting to the VP of Strategy & Insights, you’ll be a key member of the leadership team, influencing decisions across the business and ensuring the customer is at the heart of everything we do. This is a high‑profile role with visibility from crew to board level, and the opportunity to shape the future of one of the UK&I’s most successful restaurant businesses.
Key responsibilities
* Define and lead the annual consumer research programme, managing a 3‑4m budget and agency partners.
* Lead UK&I consumer segmentation and collaborate on the 3‑year business vision and strategy.
* Drive customer‑focused elements of our Plan to Win process, including franchisee engagement.
* Translate insights into clear, actionable strategies that inspire teams and influence senior stakeholders.
* Manage continuous quantitative research studies to inform recommendations.
* Coach and develop a team of 4 (including secondees), fostering growth and capability.
* Act as a customer ambassador across the business and represent UK&I within the Global Insights Leadership team.
Qualifications and experience
* 10+ years client‑side experience in customer research, insights, and planning.
* Proven track record managing multimillion‑pound research programmes.
* Experience influencing at a strategic level, including C‑suite stakeholders.
* Strong storytelling skills – able to simplify complex data into actionable narratives.
* Line management experience with the ability to inspire and develop teams.
* Commercial acumen, curiosity, and a logical problem‑solving mindset.
* Energy, passion, and the ability to act as a champion for the customer.
#J-18808-Ljbffr