Job Introduction
As a Customer Marketing Manager – Off Trade, the role focuses on building consumer desirability for William Grant & Sons brands by bringing brand strategies to life through impactful, customer‑facing activation. The position supports sustainable brand value and profitable performance by delivering high‑quality activations across physical and digital customer environments, ensuring strong visibility at the point of purchase.
Working collaboratively with commercial, brand, and omnichannel teams, the role translates insight into effective execution, optimising activation plans to deliver meaningful brand and commercial outcomes.
Main Responsibility
1. Develop and deliver customer activation plans aligned to customer opportunities, brand priorities, and channel strategies.
2. Drive distribution and visibility of WG&S brands at the point of purchase across physical and digital outlets.
3. Apply customer marketing levers and audience insights to maximise conversion and performance within key accounts.
4. Deliver activations that support both brand and commercial objectives, strategically prioritised by customer and channel.
5. Evaluate all activities against pre‑agreed objectives, ensuring strong measurement and evaluation discipline and capturing learnings to drive continuous improvement.
6. Prioritise customer and brand opportunities to optimise return on investment.
7. Shape brand plans by providing customer insight and activation input to ensure relevance and effective execution.
8. Support omnichannel initiatives in partnership with the Senior Omnichannel Customer Execution Manager across cross‑functional brand and commercial projects.
9. Take ownership of customer activation planning, including activity tracking, stakeholder visibility, activity grids, and lockdown processes.
10. Contribute to account virtual team sessions, supporting agenda setting, input, and follow‑through.
11. Build strong, collaborative relationships with brand managers, ensuring alignment and visibility of brand strategies.
12. Maintain operational excellence, including management of overheads, travel and expense standards, purchase orders, invoice compliance, and P‑spend budgets.
Our Ideal Candidate
This role may be a strong fit for someone who:
13. Has experience delivering customer marketing or brand activations within retail or off‑trade environments.
14. Is highly organised, with strong planning and prioritisation skills.
15. Brings commercial awareness alongside a focus on high‑quality execution.
16. Is customer‑focused, insight‑driven, and committed to continuous improvement.
17. Builds effective, respectful working relationships across functions and stakeholders.
18. Is motivated by delivering brand performance, efficiency, and strong return on investment.
What we can offer you
19. We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
20. Our employees enjoy a generous holiday entitlement and an opportunity to ‘buy’ or ‘sell’ some holiday entitlement.
21. Private Healthcare and Doctor@Hand (remote GP service).
22. Our employees can join a defined contribution pension plan. Employees contribute either 4% or 5% of salary, the company contributes 8% or 10% depending on the employee contribution. Employee contributions can be made through salary sacrifice.
23. Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
24. Our Life Assurance cover is a multiple of eight times your annual basic salary.
25. Product allocation so that you can enjoy our fantastic portfolio of brands.
26. Our Cycle to Work scheme allows you to hire a bike for an agreed length of time, and then snap it up for a fraction of its original value. All while making savings (at least 25%) and spreading the cost.
27. Every employee has the opportunity to claim up to £1, per year for a charity or charities for which they have raised money, volunteered their time or personally donated.
28. Learning resources to help you be your best self.