Our client is one of the UK's most diversified property businesses, operating across residential, commercial and student living sectors.
As they enter a period of significant growth, they are preparing to launch a new national student living brand, supported by a new website, refreshed digital platforms and an expanding in-house marketing function.
The Role :
They are now seeking an experienced and commercially driven Head of Marketing to lead this next phase of growth and shape the long-term marketing strategy for their student portfolio.
As Head of Marketing, you will lead and deliver the marketing strategy for our clients student accommodation portfolio, ensuring all activity supports occupancy, performance and long-term value creation. You will oversee the launch and ongoing evolution of a new student brand, including the development and management of its website and associated digital platforms.
You will drive performance-led marketing activity across student portals, paid social media, search channels and CRM systems, maintaining a strong focus on return on investment and occupancy targets. You will take ownership of all digital channels, including websites, email journeys, social media platforms and online content, ensuring consistency, effectiveness and brand alignment.
You will develop and deliver brand-led marketing campaigns that resonate with students, parents and international audiences, strengthening brand awareness and market positioning. In addition, you will lead public relations, communications and brand storytelling initiatives across both national and local channels.
What they are looking for :
* Potential candidates will need to bring senior-level marketing experience including knowledge of the PBSA.
* Property marketing experience covering residential, hospitality or a similarly consumer-led sector.
* You will have a proven track record of successfully launching or scaling brands, platforms or portfolios.
* You will demonstrate strong digital and performance marketing expertise, supported by a data-led and analytical mindset.
* You will be commercially focused, with a clear understanding of how marketing activity directly drives occupancy, revenue and asset performance.
* You will be a confident and capable leader, with experience managing, developing and motivating teams.
* You will be comfortable working at pace in a growth-focused environment and able to collaborate effectively across multiple disciplines and senior stakeholder groups
This is an excellent opportunity to join a scaling business, that is investing in a new brand and market whilst developing a growing a team and your career.
First class opportunity in a great business and team.