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Venture Life Group (VLG) is a dynamic and innovative, global consumer healthcare company specialising in self‑care and preventative health products. The company’s portfolio includes well‑known consumer health brands such as Health & Her, Health & Him, Balance Activ, Lift, and Earol. VLG focuses on supporting healthier lives (with a strong emphasis on women’s health) by delivering innovative products that help people proactively manage their health.
Role Overview
As Senior Brand Manager, you will be the driving force behind Health & Her’s marketing strategy and execution. You will have full strategic ownership of the brand planning and implementing all marketing activities across the UK, Ireland, USA, and Germany; ensuring our key messages, mission, and tone of voice are effectively communicated to our audience. This senior role reports to the Director of Brands and requires a mix of creative brand vision, strategic planning, and hands‑on project management, with a focus on domestic and international growth in a dynamic, mission‑driven environment.
Key Responsibilities
* Marketing Strategy & Calendar: Define the brand’s marketing calendar across key markets (including UK, Ireland, USA, and Germany) and lead its successful implementation, delivering innovative and outstanding 360° campaign launches across all channels (digital, social, email, PR, in‑store, etc.).
* Trade Marketing: Support the commercial team by building brand trade presentations; using shopper insights to optimise brand distribution, POS marketing activities, and retail relationships.
* Integrated Campaign Execution: Work with internal and external partners (creative, digital, PR) and oversee integrated campaign execution.
* Product Extension: Work closely with the Innovation team to find opportunities for new product extensions to support breakthrough innovation.
* Product Launches: Work closely with the Commercial and Innovation teams to plan and execute engaging product launches and campaigns. Drive buzz and awareness for new products or services, ensuring launch plans are creative and effectively communicated to both consumers and retail partners.
* Cross‑Functional Collaboration: Work collaboratively with our in‑house specialists and external partners to support creative development – including a Media Buying Agency, Digital Designer, Digital Marketing Team, HCP marketing, Innovation Team, Sales Team, and PR agency – to ensure that all ATL, paid and organic channels are aligned and creating synergy.
* Budget Management: Manage the brand marketing budget. Plan and allocate resources efficiently across campaigns and channels, matching objectives with appropriate spend to meet targets. Track and report on budget usage to ensure ROI is maximised and financial objectives are met.
* Analytics & Optimisation: Track brand performance (sales, share, equity, ROI) and optimise based on insight and data.
* Insight‑Driven Strategy: Work closely with our research team and Category & Insights Manager to extrapolate trends, consumer insights, and competitor activities to adjust strategies and identify new opportunities that will keep the brand ahead of the curve.
Skills & Experience Required
* Proven Growth Track Record: A proven record of achieving high levels of brand growth and consumer engagement in a supplement, nutrition or health‑focused brand. You have driven successful campaigns that resulted in brand growth across omni‑channels.
* Digital Marketing: Experience in using Digital Marketing to drive brand growth – you know how to work with Digital Marketing specialists to build customer journeys and leverage data to increase engagement.
* Strong Communicator & Collaborator: Outstanding communication skills, both written and verbal. You excel at building relationships and can work effectively with internal stakeholders and external partners. You are adept at briefing internal partners and agencies, aligning cross‑functional teams, and conveying clear strategic direction.
* Analytical & Data‑Driven: An analytical mindset with the ability to interpret data and draw actionable insights. You are comfortable using analytics tools to track performance (e.g. EPOS, Google Analytics, Nielsen, continuous brand tracking data) and can adjust tactics based on what the data shows to optimise results.
* Self‑Starter with Creativity: A self‑motivated individual who can thrive in an entrepreneurial, fast‑paced environment. You take initiative, think creatively to solve problems, and are not afraid to roll up your sleeves to get things done. You bring a can‑do attitude and can make decisions even with limited information, while keeping projects moving forward.
* Attention to Detail: Excellent attention to detail in planning, executing, and reviewing marketing activities. You ensure consistency in brand messaging and quality across all materials and channels.
* Supplements: Strong experience in supplement marketing and an interest or background in health, wellness, or women’s health is highly desirable. You should be comfortable and empathetic when communicating about sensitive and emotive topics related to women’s health.
* Education: Bachelor’s degree in marketing, Business, or a related field is preferred (or equivalent work experience). Professional marketing qualifications (e.g., CIM certification) are a plus, but not mandatory.
How to Apply
If you’re excited about this opportunity and meet the above criteria, we’d love to hear from you! Please submit your CV and a cover letter outlining your experience and why you’re the perfect fit for the Senior Brand Manager – Health & Her role.
Join us and help shape the future of women’s health and wellness through innovative marketing and brand management. We look forward to welcoming a new member to our team who is as passionate about our mission as we are!
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