We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.
Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.
Why you will love this opportunity as a Designer at Civica
We’re seeking a versatile Copywriter who excels in crafting clear, persuasive messaging for sales enablement and commercial storytelling. You will articulate CVPs through customer-centred value narratives that support outcome-based selling, develop messaging frameworks, and create high-impact sales assets that help teams sell with clarity and confidence. Alongside this core focus, you will also contribute to brand storytelling and creative ideation as needed. This role blends strategic thinking with strong written craft.
What you will do
1. Write messaging for sales enablement materials including pitch decks, product sheets, one-pagers, case studies and playbooks.
2. Translate CVP and product propositions into simple, engaging, customer-centric value add narratives.
3. Collaborate with design and product teams to elevate clarity, value and impact.
4. Create brand ideas, headlines, scripts and concept narratives.
5. Develop brand-aligned messaging frameworks and support with governing tone-of-voice.
6. Ensure messaging aligns with visual direction and brand identity.
7. Adapt tone and messaging for different audiences and stages of the funnel.