Overview
As an SEO Executive, you are the delivery role of your POD. Your role is to support the Senior Account Directors and Account Directors by executing the technical, strategic, and PR tasks required to drive client performance. You will work across two key disciplines: SEO Strategy (audits, research, and on‑site implementation) and Digital PR (media list building, outreach, and coverage tracking). Although the role may include elements of Content and Tech, these responsibilities are minimal and intended to expand your knowledge.
Responsibilities
* SEO Strategy and Execution:
o Auditing & Analysis: Conduct detailed technical, content, backlink, and other audits as briefed. Compile raw data and initial findings for the Account Director.
o Keyword Research: Perform in‑depth keyword research and competitor gap analysis to uncover new opportunities.
o Implementation: Own on‑site changes, including CMS uploads (WordPress, Shopify, Magento), meta data optimisation, broken‑link fixes, and internal linking strategies.
o Quality Control: Conduct meaningful checks on all deliverables to meet the agency’s high standards before passing to the Account Director.
* Digital PR Delivery:
o Outreach: Execute PR campaigns by contacting journalists, bloggers, and editors, sending emails and pitching stories.
o Media Relations: Build and maintain targeted media lists, monitor proactive opportunities, and flag relevant queries to the POD.
o Asset Creation: Support creation of press releases and campaign assets, ensuring correct formatting and readiness for distribution.
o Coverage Tracking: Monitor and record all secured coverage, verifying live links and accurate metrics in our system.
* Reporting and Data:
o Performance Reporting: Compile data reports for the POD using GA4, Search Console, and rank‑tracking tools for client meetings or strategic planning.
o Ad‑Hoc Analysis: Respond to quick‑turnaround data requests from the POD to support strategy pivots or answer specific client queries.
Training and Progression
* Holistic Learning: Actively participate in training sessions across all pillars (Strategy, Content, Tech, and PR) to understand the complete SEO mix.
* Career Development: Work with your Line Manager to build a Personal Development Plan focused on soft skills and strategic thinking required to become an Account Director.
Requirements
Essential
* Experience in an SEO or Digital Marketing role, ideally within an agency environment.
* Digital Marketing Competence: Understanding of SEO fundamentals, familiarity with tools, and principles of SEO.
* PR Fundamentals: Experience with building media lists, writing pitch emails, and identifying newsworthy stories.
Desirable
* Tool Proficiency: Competent user of core industry tools such as Ahrefs, Semrush, Google Analytics (GA4), Google Search Console, and Screaming Frog; basic knowledge of HTML/CSS.
* CMS Skills: Experience using standard Content Management Systems (WordPress, Shopify, etc.) to upload content and make basic changes.
* Technical SEO: Understanding of the impact of technical SEO on website performance and potential negative effects.
Core Competences & Attributes
Essential
* The "Finisher" Mindset: Enjoy getting tasks done on time, completing work efficiently and accurately.
* Attention to Detail: Spot typographical errors and broken links before others.
* Organised: Handle requests from multiple Account Directors simultaneously without losing track of deadlines.
* Proactive: Suggest ways to do tasks faster or better and seek further assistance when appropriate.
* Written Communication: Excellent written English skills for drafting press releases and outreach emails.
* Ambitious: Genuine desire to learn and progress toward a senior, client‑facing role.
Benefits
* Competitive basic salary with great progression options.
* Unlimited paid holidays.
* Hybrid working.
* Medicash Cash Plan – covering medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy, with cash‑back up to £995 per year.
* Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources.
* Great working environments – Stockton on Tees and Manchester offices are dog‑friendly.
* High‑performance MacBook.
* VS Perks – monthly treats (Amazon vouchers, PlayStation credits, ASOS, H&M, Just Eat).
* Free breakfast, fruit, hot and cold drinks, and protein shakes.
* Friday afternoon drinks to wind down the weekend.
* Pension scheme.
* Cycle‑to‑work scheme.
* Discounts across our brands.
* Regular team social events.
* Training & development.
Referral Program
* Talent Hunter Referral Bounty – £250 for referred candidates who are hired.
Equal Opportunities
* Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives. We believe passionately that a diverse workforce is central to our success and welcome applications from all sections of the community.
Application Consent
* By applying, you implicitly consent to us processing your personal data for review for this vacancy only.
Company Values
* We champion our clients.
* We are one team.
* We create change.
* We care about what matters – a commitment to our people, community, and planet.
#J-18808-Ljbffr