Company Description
The Savoy, a Fairmont Managed Hotel, is one of the world's most iconic hotels. A renowned leaders in the hospitality industry, The Savoy has a reputation for outstanding service and excellence. Originally built in 1889, the hotel has a rich history and has played host to royalty, world leaders and legends of the stage and screen. Today, colleagues pride themselves on being innovative and inspirational, delivering the very best in five star luxury. Passionate about developing and promoting talent, The Savoy offers unwavering support and recognition to colleagues, as well as having a very competitive benefits plan.
Job Description
Job Title: Digital Marketing Executive
Department: Sales & Marketing
Inspired and Supported by: Digital Marketing Manager
Your purpose will be: To represent our storied and glamorous hotel in the heart of London, supporting the digital strategy and shaping and driving the social media strategy to enhance The Savoy’s brand image, drive engagement, and elevate the guest experience.
You will be accountable for (but not limited to):
1. Taking ownership of the content creation and distribution on organic social channels (Instagram, Facebook, LinkedIn, TikTok)
2. Maintaining a content calendar to align with the overarching social media strategy of The Savoy
3. Community management of organic social media channels
4. Monitoring industry trends + best practices, as well as competitor activities, and making appropriate recommendations regarding social media strategy.
5. Suggesting and testing new creative assets and strategies
6. Testing assets to continue to evolve and optimise our presence in the organic social space
7. Creation of monthly reports and detailing performance metrics, analysing all channels and results of influencer collaborations etc.
8. Maintaining website updates / listings / review platforms / OTAs, ensuring all content across digital channels is representative of The Savoy’s current brand positioning and offering.
9. Content planning and creation for monthly email marketing.
10. Management of online retail offering
Qualifications
What you will need to do in this role?
Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.
11. Proven experience in a similar role within the luxury sector.
12. Previous experience managing high profile social media channels and reputation management skills
13. Previous experience using CMS systems to maintain and update a website
14. Proven track record of designing and executing successful social media campaigns
15. Previous experience with reporting platforms
16. Photography and content capturing skills
17. Excellent attention to detail
18. An eye for a pleasing aesthetic across social
19. Highly organised, and able to thrive in a dynamic, constantly changing environment
20. Excellent written and verbal communication skills
21. Proactive and solution focussed approach
22. Teamwork and strong communication skills
Additional Information
What’s in it for you?
23. Competitive salary and benefits including pension and life assurance
24. 31 days of holiday including public holidays (increase to 33 days after 5 years)
25. Cashback scheme for everyday wellbeing/healthcare expenses including Perkbox
26. Special rates for Savoy colleagues and their friends & family and discount across Accor hotels worldwide
27. Fantastic colleague rates in Fairmont and Raffles hotels worldwide that includes friends & family
28. Free stay at The Savoy after successful completion of probation
29. 50% discount at our iconic American & Beaufort Bars
30. 50% discount at our world-famous Afternoon Tea
31. 50% discount at our spa and florist
32. 50% discount at Gordon Ramsay's River Restaurant and Savoy Grill
33. 20% at Gordon Ramsay restaurants outside the hotel and restaurant 1890
34. Laundry services & dry cleaning for uniformed and non-uniformed colleagues
35. Colleague gym facility and Virgin Active gym membership discount
36. Employee assistance programme
37. Annual optician reimbursements for eye tests and glasses
38. English language classes
39. Colleague restaurant
40. Local F&B, retail and gym discounts
41. Interfaith prayer room
42. Wellness room
43. Cycle to work scheme