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Lifecycle marketing designer (crm)

Edinburgh
myGwork - LGBTQ+ Business Community
Marketing designer
Posted: 23 April
Offer description

This job is with Skyscanner, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.


About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. Thats why weve spent 20 years building tools that turn travel‑planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole "47 browser tabs open" phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand thats striving to become the planets go‑to travel hack accessible for all 🌍.

Our vision? To be the worlds number one travel ally. (Ambitious? 💪 Yes, but, hey, thats what got us here).


About The Role

(Hybrid)

This is where design meets momentum. As a Marketing (CRM) Designer, youll shape how millions of travellers experience Skyscanner across lifecycle touch points - from email, WhatsApp, push to in‑app, and everything in between.

You’ll be at the heart of our retention ecosystem, partnering closely with Lifecycle Marketing, Content, Brand, Product and Engineering to turn smart strategy into scroll‑stopping, action‑driving creative. Its hands‑on, fast‑moving, and full of opportunities to experiment, refine and raise the bar.

Alongside crafting campaigns, youll help evolve how we design at scale - building systems, patterns and templates that keep things consistent, high‑quality and (crucially) effective.


What Youll Be Doing

* Designing lifecycle communications: Creating visually clear, on‑brand emails, push notifications, WhatsApp and in‑app messages that travellers actually want to engage with.
* Building scalable design systems: Developing and refining reusable templates and components that flex across markets, moments and messages.
* Designing with data: Using insights, testing and performance metrics to iterate, improve and make every pixel work harder.
* Collaborating cross‑functionally: Partnering with Lifecycle, Content, Research and Developers to turn briefs into polished, production‑ready creative.
* Championing craft: Bringing strong hierarchy, layout and accessibility into every touchpoint (yes, even the tiny ones).
* Curating visual assets: Selecting and shaping imagery that elevates the work while staying unmistakably on‑brand.
* Staying ahead of trends: Keeping a curious eye on lifecycle and messaging innovations - and bringing fresh ideas back to the team.


About You

* Visually‑led designer: Your portfolio shows strong fundamentals in layout, typography, composition and storytelling - the good stuff.
* Lifecycle thinker: You design modular, reusable components across CRM channels with a clear understanding of the wider traveller journey.
* Brand‑savvy marketer: You know how to work within guidelines while still creating engaging, modern, high‑performing creative.
* Detail‑obsessed: You spot the 1px misalignment. And yes, you fix it.
* Commercially aware: You understand that great design drives results - and youre comfortable designing with KPIs in mind.
* Collaborative communicator: You can present your work, explain your thinking and take feedback on board without losing the magic.
* Adaptable self‑starter: You juggle multiple campaigns, prioritise like a pro and keep cool when timelines get spicy.


What Its Like Here

We are the real deal – no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better – and that the same is true of our diverse teams. We’re proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.


Equal Opportunity Statement

We are an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive.


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