Performance Media Manager
We’re looking for a motivated, hands‑on Performance Media Manager to take the lead on a high‑growth, Direct‑to‑Consumer (D2C) e‑commerce web shop business in the health & nutrition space. This is a hands‑on role where your expertise will directly contribute to unlocking the next stage of commercial growth.
Base pay range
Vertical Advantage provides a pay range based on your skills and experience. Direct message the job poster from Vertical Advantage.
Responsibilities
* Own the Performance: Plan, set up, and monitor high-converting performance campaigns across Google, Meta, TikTok, and others.
* Drive Commercial Targets: Focus relentlessly on driving quality, high-converting traffic and optimising campaigns based on commercial performance and ROI.
* Strategic Execution: Utilise tools like PMAX, Campaign Manager, and Google Ads for flawless execution and data-based optimisation.
* Cross‑Functional Partnership: Work closely with D2C trading and creative teams to align plans, manage the budget in real-time with finance, and drive the agenda for mid‑ and upper-funnel campaigns.
* Stay Ahead of the Curve: Monitor market trends and policy changes (Facebook, Google, TikTok) to proactively drive necessary changes across the business.
* Team Contribution: Play a supporting role in broader cross‑functional media discussions (e.g., attribution, best practices) and act as a managerial figure within the D2C sales team, flowing to opportunities as needed.
Requirements
* At least 5 years’ experience managing performance channels, with a strong focus on Google and Meta tools.
* Demonstrable experience in a DTC, retail, or agency environment where the business sold directly to the consumer.
* Strong financial governance: delivery of performance plans, budget management, and financial controls.
* Entrepreneurial spirit, hands‑on mentality, and innovative approach to building new capability in performance channels.
* Strong critical and strategic thinking, problem‑solving abilities, and experience working in cross‑functional teams and managing multiple stakeholders.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Advertising and Marketing
Industries
Personal Care Product Manufacturing, Retail Health and Personal Care Products, Food and Beverage Manufacturing
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