Job Details
JOB BAND: D
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios
LOCATION: London
PROPOSED SALARY RANGE: Up to £60,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
BONUS: 15% OTE
Key Responsibilities and Impact
* Communicate, educate and motivate retail buyers, management and marketing teams on BBC Studios’ brands, content, marketing initiatives and licensing partners.
* Craft compelling, creative and customized brand collateral for UK + EMEA retail presentations including, but not limited to: Brand presentations, One-pagers, Infographics, Sizzles / Visual graphics, Analysis and Summaries.
* Curate suite of campaign assets for evergreen, emerging and strategic marketing moments for Bluey, Doctor Who, BBC Earth and new brands in the pipeline.
* Create summary decks on brand campaign performance to help identify key learnings across UK and EMEA retailers that drive action to unlock opportunities or address challenges.
* Execute retail marketing activations including in-store events/promotions, costume appearances, online campaigns, and bespoke opportunities that will drive excitement, social engagement, traffic and sales.
* Collaborate with internal team, licensing partners and agencies to develop meaningful, step change retail events that achieve positive ROI.
* Analyse and evaluate retail and consumer trends to identify opportunities for brand/retail placement and retail marketing initiatives.
* Contribute to, build upon, and help facilitate marketing ideas that differentiate BBC Studios’ content from the competition for each channel of retail distribution.
* Coordinate efforts with internal teams – Brand, Marketing, Sales, Creative, PR, Finance and Legal to maximize efficiency and success.
* Establish growth focused long-term JBPs aligned to mutual strategic ambitions of Retailers / Partners.
Skills and Experience
* Experience in licensing or entertainment, with a preference for backgrounds in Sales, Marketing, or Retail development.
* Commercially orientated with a proven track record of delivering results.
* Ability to lead and prioritize overlapping projects with tight deadlines from conception to completion.
* Experience developing multi-platform Marketing initiatives and campaigns.
* Proficient in crafting compelling storytelling for our brands.
* Well-versed in UK and European Retail markets.
* Proactive and collaborative team member.
* Business proficiency in German, French or key European market languages desirable.
Benefits
* A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
* Defined pension (up to 10% employer contributions).
* Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
* BBC Studios is a world leader in operating sustainably both on and off screen.
* Career development in a values-led purpose-driven culture.
* Benefits may vary if you are joining on an FTC basis.
Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Equal Opportunity
We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.
Disability confident
We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email: reasonable.adjustments@bbc.co.uk
BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.
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