This is a rare leadership opportunity to build campaigns with genuine cultural weight behind them working alongside world-renowned artists, curators and brand partners to drive audience growth across four landmark galleries and a powerful digital presence.
If you believe access to art is a universal right and want to champion that mission across everything you do, we'd love to hear from you.
Responsibilities
* Develop and lead an integrated marketing strategy for Tate focused on audience growth, returning visitors and reaching diverse audiences.
* Lead campaign strategy and planning for exhibitions, events and site destinations to meet audience and revenue targets.
* Lead on Tate brand strategy and act as brand guardian, ensuring consistent and positive positioning across all marketing touchpoints.
* Use audience insight, data and analytics to inform strategy, planning and evaluation, ensuring continuous improvement in marketing performance.
* Lead the delivery of integrated marketing campaigns across channels including advertising, digital, social, print, partnerships, promotions and onsite activity.
* Lead the strategic development and communication of marketing partnerships across media channels, brands and product collaborations to support campaigns and audience development goals.
* Drive audience development initiatives to reach new and diverse audiences, particularly young people, families, local communities as well as international tourist visitors.
* Work closely with Membership and CRM teams to support audience acquisition, deepen engagement and grow Membership and Tate Collective participation.
* Lead campaign creative development and oversee the production of innovative marketing content in collaboration with the Design Studio and external agencies.
* Oversee social media and editorial marketing content to engage audiences, champion artists and encourage meaningful audience interaction.
* Manage agency relationships, media buying and marketing procurement, lead key marketing projects, and report performance and insights to senior leadership and Trustees.
Qualifications
* Substantial experience leading and delivering marketing strategy for major, high-profile brands.
* A strong track record of developing and delivering innovative, integrated marketing campaigns across multiple channels and media.
* Significant experience shaping brand positioning and audience strategies, with creative execution across diverse platforms.
* Expertise in digital marketing, including social, PPC, email and content, with a clear focus on delivering measurable outcomes.
* Outstanding creative and editorial judgement, with experience commissioning compelling campaigns and content across multiple media.
* Deep knowledge of the media and advertising landscape, including planning and buying across above- and below-the-line channels.
* Extensive experience using audience insight, data and segmentation to inform strategy, planning and evaluation.
* Experience developing campaigns and content that successfully reach and engage young people, families and broad, diverse audiences.
* Strong leadership skills with experience building and developing high-performing teams and working collaboratively across complex organisations.
* Excellent stakeholder management, communication and influencing skills, with the ability to build strong relationships and secure senior agreement.
* Sound financial management and planning experience.
* A commitment to diversity, inclusion and the mission and values of Tate.
National Museum Directors' Council, National Museums Liverpool, World Museum, WilliamBrown Street, Liverpool, L3 8EN
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