Senior Marketing Manager
Location: Leeds (LS7), Yorkshire, United Kingdom.
Salary: Circa £45,000 per annum (FTE, dependent on skills and experience).
Employment: Full-time, Permanent.
Schedule: Office based Monday to Thursday, home based Friday.
Travel: Occasional travel across Yorkshire.
Requirements: Full UK driving licence and access to a car essential.
About the Charity
At Yorkshire Children’s Charity, we believe every child should have the same opportunities to thrive regardless of background or circumstance. From funding life‑changing equipment and experiences to tackling childhood poverty and inequality, we are building brighter futures for children across our region. We are a growing organisation with big ambitions, passionate about collaboration, creativity and doing things differently.
About the Role
We’re looking for an exceptional Senior Marketing Manager to lead, shape and deliver our marketing and communications strategy. This key leadership role is perfect for someone who wants to make a visible difference driving brand awareness, engagement and fundraising success across Yorkshire. You will be responsible for telling our story in a way that inspires action: raising our profile, deepening supporter loyalty, and celebrating the incredible impact of our programmes and partners.
Whether you come from a charity background or the commercial world, you’ll be someone who combines creativity with commercial acumen, strategic enough to see the big picture, but hands‑on enough to make it happen.
Key Responsibilities
* Develop and deliver an ambitious, integrated marketing and communications strategy aligned to our organisational goals.
* Champion our brand and ensure consistent messaging and tone of voice across all touchpoints.
* Provide inspirational leadership and day‑to‑day support to a small but dynamic marketing team.
* Plan and execute multi‑channel campaigns that drive awareness, fundraising and participation across digital, PR, print and events.
* Lead creative development of content that connects from storytelling and case studies to video, blogs and social media.
* Manage relationships with external suppliers, agencies, photographers and freelancers.
* Grow and manage paid and organic activity across social platforms (Meta, LinkedIn, YouTube and others).
* Oversee the development of our digital presence, including website content, SEO, email marketing (Mailchimp) and analytics.
* Track and report on marketing performance, insights and ROI.
* Support corporate partnerships, fundraising events and donor engagement with compelling communications and materials.
* Work collaboratively across teams to ensure marketing supports programme delivery, events and community initiatives.
* Act as an ambassador for the charity, representing us externally where needed.
About You
* Live in Yorkshire and be commutable to Leeds (LS7); hold a full UK driving licence and have access to a car.
* Minimum 5 years experience in marketing, ideally with senior or leadership roles.
* Proven track record of delivering growth, increasing brand awareness, and managing budgets effectively.
* Confident across digital platforms, social media, Mailchimp, Trello/Monday CRM, and integrated campaign delivery.
* Excellent copywriting and storytelling skills with a flair for creative content.
* A collaborative leader who inspires and empowers others, able to work strategically while rolling up your sleeves.
* Outgoing, curious, and grounded, bringing energy, humour and heart to everything you do.
Desirable
* Experience within the charity, non‑profit, or purpose‑driven sectors.
* Background in public‑facing campaigns or brand‑building initiatives.
* Knowledge of media relations and influencer engagement.
What We Offer
* The chance to use your skills for real social impact, improving the lives of children throughout the region.
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