A fast-growing, mission-driven wellness company is seeking a social-first content creator to own and deliver high-performing digital content across paid and organic channels. This role is ideal for someone who thrives on creative freedom, moves quickly from idea to execution, and has a strong instinct for storytelling that captures attention and drives action. The Basics: ● Full-time & hybrid: 2-3 days per week in the London HQ ● Competitive salary! ● No fitness/wellness experience required - just need to be able to tell incredible stories on social media! ● Opportunity to join a large, dedicated Social team that is on a mission to take this brand to the next level! The Role: This is a hands-on, end-to-end content role with significant creative ownership. The individual will be responsible for producing engaging, social-first content that balances brand storytelling with performance outcomes. Content Creation Production: Own the full content lifecycle: ideation, planning, shooting, editing, and delivery Create high-quality, short-form video content for social platforms across paid and organic channels Deliver content at speed and scale without compromising creative quality Build and refine production workflows, templates, and systems to improve efficiency Leverage tools (including AI where relevant) to increase output and experimentation Creative Development Storytelling: Generate original content ideas daily, rooted in platform trends and audience behavior Translate briefs and growth objectives into compelling, watchable stories Bring a strong digital storytelling lens to all output—crafting content designed to stop the scroll and hold attention Collaborate cross-functionally to develop content territories, formats, and campaigns Turn business priorities into engaging, platform-native creative Performance Focused Innovation: Develop ideas with performance and conversion in mind from the outset Continuously refine content based on data, insights, and platform best practices Balance creative experimentation with commercial effectiveness Maintain clear visibility on what is being produced, what is live, and what is performing The Person: 2 years’ experience creating and editing social-first video content A strong digital storyteller with a deep understanding of what makes content engaging and shareable Highly in tune with social trends, formats, and evolving platform behaviors Comfortable working autonomously with a high degree of creative freedom and ownership Skilled in videography and editing, with proficiency in industry-standard tools Able to translate ideas and briefs into clear, compelling creative output Commercially aware, with an understanding of performance-driven content Organised and efficient, capable of managing multiple projects and tight deadlines Open to feedback and driven by results rather than ego Confident directing contributors or talent when needed This is a hands-on, end-to-end content role with significant creative ownership. The individual will be responsible for producing engaging, social-first content that balances brand storytelling with performance outcomes. Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.