Our client are an industry leading experiential and shopper marketing agency who manage all in-store and out-of-store experiential events and activations for some of the most well known FMCG and retail brands.
The New Business Development Director will lead their net-new client growth. This is a senior commercial role, responsible for identifying, developing and converting high-value new business opportunities that align with strategic ambitions.
Owning the full new business lifecycle — from lead generation and qualification through to pitch leadership and contract conversion — this role is critical to building a strong, profitable pipeline of long-term client partnerships.
Key Responsibilities
Driving Strategic Growth
* Own the end-to-end new business process from opportunity identification through to pitch and contract conversion
* Build and manage a high-quality pipeline aligned to their revenue and growth targets
* Deliver annual new business revenue, focused on long-term, high-value client relationships
* Execute strategic plans to expand their footprint in priority sectors and categories
Lead Generation & Market Insight
* Identify priority sectors, brands and opportunities based on market and consumer trends
* Proactively network to uncover qualified new business opportunities
* Partner with Marketing on lead generation, campaigns and outreach
* Provide insight and intelligence to inform their strategic direction
Client Engagement & Pitch Leadership
* Build relationships with senior client stakeholders
* Shape and refine client briefs to ensure clarity, relevance and commercial impact
* Lead internal pitch teams and oversee all RFP and RFI responses
* Develop and present compelling, insight-led proposals that clearly differentiate them
Internal Collaboration & Strategic Influence
* Inspire and mobilise internal teams to produce commercially strong new business responses
* Ensure solutions align with client needs and their strengths
* Manage seamless handover of new clients into Client Development
* Act as a strategic advisor to clients, strengthening their position as a trusted partner
About You
* Proven success in new business development within experiential, brand experience and/or social marketing (retail experience highly desirable)
* Strong background selling consultative, insight-led solutions rather than transactional services
* Demonstrable experience building and converting high-value pipelines
* Well-developed industry network with the ability to open doors and create opportunity
* Outstanding communication, presentation and proposal-writing skills
* Experience leading multidisciplinary pitch teams and managing RFP/RFI processes
* Strong understanding of brand experience, consumer behaviour and category trends
* Commercially astute, with a clear grasp of revenue, margin and long-term client value.
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