E-Commerce ManagerRole Overview: As the E-Commerce Manager, you will be at the forefront of online operations, taking charge of the portfolio of websites to ensure they are not only effective and up-to-date but also aligned with overarching business objectives. Your role will be pivotal in boosting revenue, enhancing user experiences, and spearheading the triumph of e-commerce initiatives.Website Management:
* Oversee the daily merchandising and maintenance of our e-commerce websites, prioritising an exceptional customer journey and user experience across all platforms.
* Work closely with agencies to implement PPC and SEO strategies aimed at enhancing website visibility and driving traffic acquisition.
* Collaborate with customer service and development teams to address customer feedback and resolve website usability issues promptly.
* Partner with a 3rd party platform provider to craft and execute a robust personalization strategy aligned with our marketing goals and customer segments.
* Implement A/B testing and other optimization techniques to refine personalization efforts and enhance results.
Data Analysis and Insights:
1. Utilize cutting-edge data analytics tools to monitor e-commerce performance and analyze key metrics to drive improvements in user experience, customer journey, and conversion rates.
2. Deliver regular reports and insights on website engagement to stak...