Overview
Job title: Senior Community & Partnerships Manager | Company: tombola
Location: UK, Ireland or Gibraltar | Contract Type: Permanent | Department: Marketing & Commercial | Reporting to: Head of Brand & Demand Generation | Direct Reports: 2 | Indirect Reports: 5
The Role
This is a brand-new role with huge potential to shape how tombola engages with its players and prospects. You’ll be responsible for defining and delivering our community strategy — creating memorable, meaningful moments for our players both online and offline. Your remit spans PR, Social, Events, and Partnerships. Whether it’s a local initiative in one of our heartland communities or an innovative brand activation, you’ll lead our efforts to bring our purpose — being moment makers — to life. You’ll act as the strategic lead on community engagement, partnership development and ambassador oversight, ensuring we’re building genuine connections with our player base and showing up in ways that matter.
Key Responsibilities
Strategy & Planning
* Define and lead our community engagement strategy in collaboration with the Head of Brand
* Identify and activate key strategic pillars using PR, Events, Social, and Partnerships
* Lead the integration of relevant local and national partnerships — from charity collaborations to commercial opportunities
* Work cross-functionally with Product, Customer Experience, and Internal Comms to embed community-first thinking into our product and player experiences
Social & Ambassador Oversight
* Oversee our social strategy and brand ambassador programme, ensuring both support our community vision
* Work with internal teams and agencies to curate and grow our online community, while amplifying campaign messaging
PR & Experiential Activation
* Develop and implement our PR and experiential strategy alongside agency partners
* Deliver unique campaigns, in-market events, sponsorships and community programmes that drive brand engagement and trust
Impact & Measurement
* Own community-related KPIs, including brand health, engagement, reach and trust metrics
* Partner with acquisition teams to identify untapped audiences and support player growth through innovative, community-led campaigns
What We’re Looking For
Skills & Experience
* 7+ years’ experience in PR, Social or Community roles, ideally within a consumer brand
* Proven success in curating online communities and running high-impact events
* Cross-functional experience working with Product, CX, and other marketing channels
* Strategic thinker with the ability to lead through complexity and drive TTL marketing initiatives
* Experience managing agencies and inspiring creative execution across channels
Personal Qualities
* A creative self-starter with a passion for community-building and brand storytelling
* A confident collaborator and natural relationship builder
* Curious, adaptable, and driven to challenge the status quo
* Passionate about delivering player-first moments that genuinely connect and convert
Salary & Benefits
At tombola, we offer competitive salaries that reflect your skills and experience, benchmarked against industry standards. For this role, compensation will be discussed individually and reviewed regularly based on performance.
If you’re a strategic thinker with a heart for community, and the drive to build something meaningful from the ground up — we’d love to hear from you.
Seniority level
* Mid-Senior level
Employment type
* Permanent
Job function
* Business Development and Sales
Industries
* IT Services and IT Consulting
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