Position summary
The Director of Digital Demand will work closely with the wider digital team, including Digital Marketing Managers, regional and local marketing teams, search engine marketing agency partners, and content and copywriting teams.
Essential Responsibilities:
1. Own the international SEO strategy for established, growth, and emerging markets to increase relevant traffic and conversions on ADP websites.
2. Collaborate with internal teams and agencies to improve the visibility of ADP websites in search engine results.
3. Identify and work with agency partners, the ESI, and the global web team to address technical SEO improvements.
4. Develop and execute an SEO content strategy in partnership with copywriters and agencies to create compelling, search-friendly content.
5. Establish a best-in-class search strategy responsive to generative AI advancements, such as Google's AIO, ChatGPT, etc.
6. Work with local marketing teams and international search agencies to develop localized SEO and content strategies.
7. Coordinate with internal PR for digital outreach campaigns focusing on backlinking and domain authority enhancement.
8. Monitor and report on organic search performance metrics, and implement plans to address performance issues.
9. Support local product marketers in optimizing on-site content for SEO value.
10. Identify SEO gaps and opportunities using tools and agency expertise to enhance visibility against competitors.
11. Manage SEO and technical web projects from strategy to reporting within the global web estate team.
12. Advise and assist with local and global marketing campaigns as needed.
13. Ensure compliance with internal policies and external regulations.
14. Develop and utilize analytics platforms to measure SEO success and performance.
Experience:
* 5+ years managing B2B SEO strategy, implementation, and content development.
* Proven success in leading international SEO strategies that increase visibility, traffic, and conversions.
* Experience with SEO content ideation and development beyond SEO.
* Collaborative experience with paid media and web teams to dominate SERPs and improve market visibility.
* Management of SEO agencies and copywriters, including stakeholder communication.
* Strong analytical skills, with proficiency in digital marketing reporting tools (Google Analytics/GA4, Data Studio, SEMRush, Search Console, etc.).
* Understanding of technical SEO principles and stakeholder collaboration for resolution.
* Ability to review, edit, and develop compelling copy.
* Knowledge of digital demand channels and their relevance to search strategy.
* Inquisitiveness and a results-driven mindset.
* Knowledge of digital marketing attribution and testing frameworks is advantageous.
* Experience working in agile teams or projects is a plus.
* Attention to detail and a track record of managing multiple projects successfully.
* Excellent communication and negotiation skills, with the ability to influence stakeholders.
* Knowledge of the HCM/HR/Payroll market is a plus but not required.
Skills and Qualifications:
* Fluent in English.
* Strong technical, oral, and written communication skills.
* Ability to build relationships and manage multiple programs.
* Problem-solving, multitasking, and deadline management skills.
* Ability to work independently and in a dynamic environment.
* Exceptional organizational and time management skills.
* Ability to translate business needs into technical specifications.
* Effective planning, coordination, and prioritization skills.
* Capacity to analyze and resolve problems proactively.
* Effective communication with both technical and business stakeholders.
* Results-oriented, proactive, with initiative.
Additional Information:
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse, and equitable workplace, providing equal opportunities regardless of protected characteristics.
Ethics at ADP: ADP upholds high ethical standards and compliance. Learn more about ADP's culture and values at https://jobs.adp.com/life-at-adp/.
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