About SHEIN
SHEIN is a global online fashion and lifestyle retailer, providing an extensive range of affordable, SHEIN-branded apparel and products sourced from a global network of vendors. Since our founding in 2012, we have expanded to serve customers in over 160 countries worldwide. Our EMEA headquarters are in Dublin, and we now operate over 15 offices across the EMEA region.
At SHEIN, our culture is driven by our core values: Customer First, Take Ownership, Deliver Results, Make Change, and Celebrate Diversity. These are not just words, they are the principles that guide our work as we strive to meet the needs of our customers around the world.
About Musera
You will be joining an innovative, Manchester-based group of SHEIN brands. Our first brand, Musera, was founded in 2023 and launched in January 2024. It quickly became one of the best-performing brands on the SHEIN platform, driven by a strong focus on innovation, trend‑led design, and a fast‑paced approach to growth.
Building on the success of Musera, we expanded into Sport and Curve, and in October 2024, we launched Musero, our menswear brand. We have ambitious plans to continue expanding into new demographics and product categories in the future.
The Musera Brand House offers exciting career opportunities within a dynamic, fast‑paced, and high‑energy environment. This is your chance to join a brand that is redefining the UK fashion market.
About the Position
Role Overview:
As the Social Media & PR Executive you will support the growth and visibility of our new brand. This role is both strategic and hands‑on, responsible for defining the brand voice, managing social media and PR strategy, driving influencer partnerships, and delivering creative, culturally relevant campaigns from launch and beyond.
You will work within the marketing, creative, and commercial teams to position the brand in the market, build awareness, and generate engagement across key platforms.
Key Responsibilities
* Support the social media strategy for Instagram, TikTok, and other emerging platforms.
* Define content pillars, visual identity, and tone of voice.
* Plan, oversee, and maintain content calendars aligned to campaigns, launches, and cultural moments.
* Ensure content output is high-quality, consistent, and trend-driven.
* Monitor and react to platform trends to maximise engagement and reach.
* Lead ideation and production of social-first content, including photography, video, and reels.
* Brief and manage internal teams and external creatives to deliver high-quality content.
* Attend content shoots and events to ensure brand standards are met.
* Identify and build relationships with influencers and brand ambassadors.
* Oversee influencer campaigns, gifting, and collaborations to ensure brand alignment.
* Develop and execute the brand’s PR strategy to secure impactful coverage.
* Build and maintain relationships with media, stylists, and key industry contacts.
* Manage product seeding, press send-outs, and PR campaigns.
* Track and analyse social media and PR KPIs (engagement, reach, EMV, coverage).
* Compile weekly and monthly performance reports with actionable insights.
Job Requirements
* 3–5 years’ experience in social media and/or PR, ideally in fashion, lifestyle, or consumer brands.
* Proven track record of creating and executing social and PR campaigns.
* Strong understanding of Instagram, TikTok, and other social platforms.
* Experience managing influencer and talent partnerships.
* Excellent communication, copywriting, and storytelling skills.
* Organised, proactive, and able to manage multiple campaigns simultaneously.
* Hands‑on experience in content creation and overseeing shoots.
* Strategic thinker with creative flair.
* Confident, culturally aware, and commercially minded.
* Able to work independently and lead projects end‑to‑end.
* Passionate about social media, PR, and emerging trends.
* Flexible and adaptable in a fast‑paced, launch‑focused environment.
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